Place: The Netherlands
Number of stores: 45
Number of employees: 2,500
Average Annual Turnover: 1,401 million €
Number of ESLs: 240,000
Operating an omnichannel environment:
With the internet, shopping has become an increasingly transparent experience. Today’s consumers are accustomed to the many benefits of online shopping – including access to customer reviews, complete product information, and the option to compare prices across different channels and between different stores.
Furthermore, the vast majority of consumers now carry a smartphone with them at all times, and are therefore able to access the internet anytime, anywhere. Shoppers in a brick-and-mortar store can, using their mobile phone, immediately compare the price of a good on display to its price in many different online stores.
The rise of the ‘showrooming effect’ is testament to this – whereby customers visit an offline store to view and inspect merchandise, and then purchase at a later time online or at another shop elsewhere.