Turn every shelf into a strategic asset

Empower your stores with real-time price automation, enhanced efficiency, and engaging shelf-edge experiences.

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Pricer helps leading retailers stay ahead with smart in-store solutions that transform shelf-edge communication and automation. From real-time pricing and operational excellence to interactive engagement, our digital tools boost efficiency, streamline operations, and elevate the customer experience - aisle by aisle. 

Unlock the power of digital labels

  • Leverage real-time agility

    Instantly update prices across all stores to stay competitive and ensure price accuracy.

  • Boost operational efficiency

    Simplify stock replenishments and make order picking faster than ever.

  • Elevate customer experience

    Deliver clear product info and eye-catching promos - right where decisions happen.

Powered by Optical Infrared. Built to perform. 

Pricer’s optical wireless technology delivers unmatched precision, performance, and efficiency - at scale. It’s the foundation behind real-time updates, unbeatable battery time, and seamless store rollouts. 

Benefits

  • Sub-second speed

    Instant LED flashes enable real-time task execution and operational efficiency at scale.

  • Built-in reliability

    Interference-free, ultra-reliable performance - even in dense store environments.

  • Unmatched scalability

    Handle up to 35,000 price updates per hour and scale from 1 to 1,000+ stores without compromise.

  • Industry leading lifetime

    Up to 15 years of battery life with active use - supporting value-driving applications with minimal maintenance.
pricer-avenue-enhance-shopper-experience-lumiere

Pricer Avenue™ : Elevate the Shopper Experience

 Pricer Avenue™ turns the shelf edge into a high-impact communication channel that meets modern shopper expectations. This battery-free, modular platform boosts sales by unlocking new revenue streams through immersive branding and real-time engagement at the point of purchase.

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Pricer Plaza app - cloud solution

Pricer Plaza: The intelligence behind every label

Our cloud-based platform powers and manages your entire ESL ecosystem. From price updates to task automation and in-store insights, Pricer Plaza ensures every label works smarter - and every store runs smoother, whether you're running one location or a global network.

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Pricer SmartTAG Color: Optimizing shelf operations with 4 colors

Electronic shelf labels and displays designed to engage shoppers and elevate communication at the shelf. With crisp graphics and attention-grabbing 4 colors, they enhance the shopping experience, highlight key product information, and support efficient store operations.

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Pricer SmartTAG Color - strawberry jam grey background

Pricer HangTAG: Designed for peg hook precision

HangTAG is engineered specifically for dual-arm peg hookoptimizes shelf space without compromising visibility, making it ideal for high-density product environments where every centimeter counts. 

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Attachments - accessories

Accessories: Seamless shelf integration

Pricer offers a complete ecosystem of mounting accessories designed to fit any shelf or fixture. With rails, adapters, and holders tailored for flexibility and clean installation, it’s easy to bring digital labeling to life across every part of the store. 

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Pricer StoreLink

Pricer StoreLink

Integrated optical access point (ioap) that supports direct connection to Pricer Plaza.

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