Pricer Plaza

Manage pricing and shelf communication at scale

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Pricer Plaza - Manage pricing and shelf communication

Pricer Plaza is the retail operations platform that powers and manages your entire ESL ecosystem — from pricing and promotions to task automation and in-store insights to increase store efficiency. Whether you’re running one location or a global network, Pricer Plaza ensures every label works smarter — and every store runs smoother. 

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Streamline every store in seconds

Centralize ESL operations across all stores with real-time visibility and smart automation. Leverage status dashboards, and customizable scan-to-flash rules to drive faster execution, reduce manual follow-ups and empower your team with a simple, intuitive interface that requires no training. 

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Improve the shopping experience

Deliver pricing consistency and smarter promotions, that build customer trust and engage shoppers at the shelf. Real-time updates and LED-enabled cues ensure your stores feel dynamic, relevant, and trusted - boosting satisfaction and conversion.

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Shelf communication at scale

Expand without limits using secure, cloud-native infrastructure. Whether you're adding stores, formats, or regions, Pricer Plaza scales with you. The platform’s modular architecture and seamless ERP integration ensures fast deployment with minimal IT effort.

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Before, we used to have 80 e-commerce orders per week. Now with Pricer, we handle more than 350. We will save lots of time that we can spend on marketing activities or helping customers in the store.

Henk Vergeer ,Store owner, Plus Retail

Built to power smarter retail operations

Everything you need to operate, optimize, and grow your retail operations efficiency

  • Cloud-native ESL and pricing engine built for security and uptime.

  • Real-time monitor for your assets including stores, infrastructure, ESLs and SKUs.

  • Mobile companion application for PDAs and mobile phones, Pricer Plaza Mobile.

  • Mobile-first UI with intuitive navigation and zero training required.

  • Role-based views tailored to individual team workflows.

  • A flexible, scalable SaaS platform with tiered subscription models.

  • Modular architecture, allowing you to expand functionality as you grow.

  • Modern platform supporting Desktop, Tablets and Mobile, with a refreshed look and feel.
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Features in the Spotlight: Plaza Designer

Plaza Designer helps retailers create, automate, and scale dynamic shelf-edge experiences within their store network, keeping the branding cohesive across every store with less manual work.

Teams can create custom designs for different label sizes and Floating Canvas displays, combining product information, text, colors, and imagery for promotions and campaigns. Built into Plaza Designer, Scenario Management brings automation to those designs. Rules determine which design appears on each label based on factors like product, store, or promotion, allowing Plaza to automatically apply the right design without manual setup. 

With Plaza Designer, retailers have more control over their shelf edge, making it easier to stay on brand, move faster, and adapt to what’s next. 

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Pricer Plaza Mobile: your on-the-floor power tool

Plaza Mobile is Plaza’s operational companion, built specifically for store workers and their daily tasks. It delivers an intuitive, user-friendly experience with faster performance and full operational control from any smartphone, tablet, or PDA. Plaza Mobile is a key part of your store worker's toolbox, designed with user flows and use cases in mind. 

Why Pricer Plaza?

  • Unlock operational efficiency

    Centralize administration to streamline your store management. Increase operational efficiency with simple, easy to use tools for store managers and in-store personnel.

  • Deliver a seamless experience

    Deliver a seamless and consistent customer experience across all sales channels with synchronized information.

  • Future-proof your investment

    As a cloud-native platform, Plaza ensures you always have access to the latest features and security updates as Pricer releases them.

FAQ (Freequently Asked Questions)

What is Pricer Plaza? 

Pricer Plaza is a comprehensive cloud platform designed for modern retail, serving as the central hub for managing a store’s electronic shelf label (ESL) ecosystem. It enables retail store automation and digital shelf optimization by providing a single, scalable solution for everything from pricing and promotions to task automation and in-store analytics. 

The platform ensures seamless shelf communication at scale, allowing retailers to manage a single store or a global network with precision and efficiency. 

If I am a Pricer customer today, can I upgrade to Pricer Plaza? 

Yes, you can. Pricer provides support to customers who wish to upgrade their store installations from a license-based software (Pricer Server) to cloud (Plaza). The store setup remains the same and Plaza works with all electronic shelf labels from Pricer, also models we no longer sell. The store setup can be kept as is and there is no need to invest in new hardware or store infrastructure.

As a customer you can set up an account in Plaza, try it out and evaluate it on one store to begin with. Pricer will help you setup a roll-out plan where stores are added to the Plaza account one by one, in your pace. We support the transfer and help you every step of the way. Please contact us for more information. 

Can I get a demo of Pricer Plaza? 

Our experienced team is happy to walk you through the Pricer Plaza platform. Leave your request in the section below and we will get in contact with you shortly. 

 

Ready to make your stores smarter? 

Discover how Pricer Plaza can streamline your operations, empower your team, and create a more connected retail environment.

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