Electronic shelf labels (ESLs) were initially adopted to replace paper tags, automate price changes, and streamline store operations. However, as physical retail shifts toward experience-driven environments, the shelf edge has evolved into a critical touchpoint for brand messaging and shopper user experience (UX).
Retailers have traditionally focused on shrink as the biggest threat to profitability, but some of the most damaging margin losses occur through pricing errors, poor promotional execution and unintended substitution. Finn Wikander, chief product officer atPricer, argues that retailers need to think beyond stock loss and start addressing execution shrink, the hidden margin leakage that occurs when ...
Retail history is full of short-term fixes that became long-term constraints. Solutions that solved a single pain point but couldn’t evolve. Systems that locked stores into outdated formats. Store investments that looked modern on day one, then started aging immediately.
Retail technology at the grocery store shelf edge is generally judged by how fast it updates, how accurately it prices and how much labour it saves, but some retailers are asking an additional question, how well does it meet the needs of the shopper?
Retail is fighting for its place in a digital world. While digital systems move in milliseconds, 85% of the physical market is anchored by paper and printers. For retailers managing hundreds of locations, this is a barrier that drains labor, accuracy, and customer trust. According to thePricer's Global Consumer Insight Report, the stakes are high: 77% of shoppers now expect the price on the shelf ...
Despite living in an omnichannel world with a heavy digital-first focus, the physical store remains the most important touchpoint in the shopper journey. It is the only place where price, product, people, and experience converge in real-time.
At this year’s Retail Technology Show in London, a session on April 22 hosted by Pricer brought together a compelling mix of retail, technology and sustainability leaders to tackle a growing priority, how stores can actively reduce food waste. You can watch the video recording of the stage presentation at the end of this blog post.
In most stores, the shelf edge is one of the most valuable pieces of real estate, yet historically, it has generated value in only one way - displaying a price. As margins tighten and pressure grows to find new revenue streams, retailers are rethinking what the shelf edge can deliver. The next wave of in-store monetisation is about turning the shelf edge into a premium, controlled communication ...
For years, the grocery aisle has been treated as functional infrastructure - price tags, planograms, replenishment. Necessary, but rarely strategic. Yet as physical retail competes harder for attention, loyalty and margin, the shelf edge is emerging as one of the most powerful and most underutilised experience platforms in the store.
Reports of the death of the physical store have become a cliché, but what we are really witnessing is a rebirth. The store is becoming the most important touchpoint in the shopper journey because it is the only place where price, product, people and experience all converge in real time.
New Pricer research reveals on-shelf execution is now the UK’s biggest loyalty driver
The shelf edge is rapidly evolving into the most powerful touchpoint in the store. At Pricer, we’re not just observing this evolution; we’re actively leading it.