Shopper engagement—a critical success factor
Modern shoppers require a lot of information, and the variety of products available is wider than ever before. Is it gluten-free, vegan, organic, lactose-free, local and fresh? What is the carbon emission of the product? Are there any recipes? Is there any history or further information available about the producer? Country of origin? Cold-chain intact? How can the package be recycled?
Pricer makes such extra information instantly available with the tap or scan of a smartphone. Labels can be equipped with NFC tags that require only a tap from a compatible phone to redirect the shopper to a page displaying the desired information. If NFC is not desirable, the same outcome can be achieved using a QR code on the label. Dedicated apps are certainly possible (and common) but not required.
