Senior executives

Pricer has a corporate culture characterized by responsiveness and short decision-making paths and an organization that is both customer-oriented and process-driven.

The senior executives include the CEO, CFO and the operating managers.

Magnus Larsson

President and CEO

Education: Bachelor of Science in Electrical engineering
Born: 1970
Nationality: Swedish
Employed since: 2019

Other assignments: None.
Holdings: 12,300 B-shares
Previous assignments: Over 20 years of international experience from numerous leading positions within Sales and Managed services primarily in the telecom industry. Previous employers include Edgeware, Nokia Siemens Networks, Nokia and Sonera.

Susanna Zethelius

CFO

Education: MSc in Business, major in Finance
Born: 1980
Nationality: Swedish
Employed since: 2021

Other assignments: None
Holdings: 5,000 B-shares
Previous assignments: More than 10 years of experience from leading roles within Finance and Strategic product management with the international media company Clear Channel, most recently as CFO for Clear Channel Scandinavia. Previous experiences include structured finance at BNP Paribas in London and management consulting with Booz & Co based in Stockholm.

Jörgen Jost auf der Stroth

Vice President Operations

Education: Master in Electronical engineering
Born: 1964
Nationality: Swedish
Employed since: 2018

Other assignments: None.
Holdings: 37,200 B-shares
Previous assignments: Over 20 years of experience as a manager within global engineering management, business development, Electronics Development, Supply Chain Management, Procurement and complex product sales with experience across Europe, Asia and North America within some of the world’s leading technology corporations such as Tieto, Ericsson, Teleca and Cybercom.

Chris Chalkitis

Chief Digital Officer

Education: Certified Engineer
Born: 1969
Nationality: Swedish
Employed since: 2019

Other assignments: None
Holdings: None
Previous assignments: Several key positions within the communications, computer, and electronics industry, working with both products and end-to-end service development in various technology areas within companies such as Vireone AB (founder and CEO), Apsis, Com Hem, Tele 2, and Ericsson. Different roles within Pricer since 2019.

(Donald) Charles Jackson

Head of Americas region

Education: Bachelor of Business Administration
Born: 1963
Nationality: Canadian
Employed since: 2014

Other assignments: None
Holdings: 191 330 B-shares
Previous assignments: Over 30 years of international experience within Sales and Management positions mainly within the retail industry. Previous assignments within Pricer; EVP Global Sales, Strategy & Marketing, Deputy CEO & President 2016, CEO & President 2007-2010. In addition, GM Pricer France & Global VP Sales, VP Strategy & Business Development at SES Imagotag 2011-2014, European General Manager at Boston Group and various Sales & Marketing positions within tech and telecom industry.

Pierre Salagnac

Head of Region APAC, MEA & CEE

Education: MSc (Electronics/IT) at ESME-Sudria (Paris-F); Executive Entrepreneurial Leadership at Babson College (Boston-Ma).
Born: 1963
Nationality: French

Employed since: 2012
Other assignments: None
Holdings: None
Previous assignments: Over 30 years of international experience in marketing and sales at leading suppliers of IT solutions to the retail industry, including Diebold-Nixdorf, NCR, HP, in Europe and Asia.
Since 2012 at Pricer in charge of sales in Europe, MEA, Asia-Pacific.

Mats Arnehall

Head of Region Europe

Education: High school diploma, Internal Trainee Programs
Born: 1965
Nationality: Swedish
Employed since: 2013

Other assignments: None
Holdings: 8,000 B-shares
Previous assignments: Over 25 years of international experience with various leading positions in Sales Management and Business Development within the retail industry in high-performing organizations (Coop Sweden, Coca-Cola Company and HL Display). Area Sales Director Nordics, Baltics and Asia at Pricer 2013-2022.

Senior Executives