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Magnus Larsson
President and CEO
Education: Bachelor of Science in Electrical engineering
Born: 1970
Nationality: Swedish
Employed since: 2019, acting CEO February-December 2022
Other assignments: None.
Holdings: 89,242 B shares and 200,000 Warrants
Previous assignments: Over 20 years of international experience from numerous leading positions within Sales and Managed services primarily in the telecom industry. Previous employers include Edgeware, Nokia Siemens Networks, Nokia and Sonera.
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Claes Wenthzel
CFO
Education: Business Studies and Economics
Born: 1962
Nationality: Swedish
Employed since: 2024
Other assignments: Board member WenCon AB, Wenthzel Holding AB and PeWe International AB.
Holdings: 550,000 B shares and 50,000 Warrants
Previous assignments: CFO of Newsec AB, Resurs Holding AB (publ.), Starbreeze AB (publ.) and Catena Media PLC, and acting CFO of Pricer AB (publ.). Chairman of Stille AB (publ.).
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Ken Hansen
COO
Education: Higher Technical Examination Programme
Born: 1977
Nationality: Danish
Employed since: 2025
Other assignments: None.
Holdings: 54,637 B shares
Previous assignments: More than 25 years of international technical experience, including over 14 years in senior management roles. Extensive background in telecommunications, with a focus on operations, acquisitions, and sales. Former positions include Sales & Operations Director at Agile Content, Chief Operating Officer at Millicom, and Service Business Manager and Lead Project Business Manager at Nokia.
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Chris Chalkitis
Chief Digital Officer
Education: Certified Engineer
Born: 1969
Nationality: Swedish
Employed since: 2019
Other assignments: None
Holdings: 39,772 B shares and 100,000 Warrants
Previous assignments: Several key positions within the communications, computer, and electronics industry, working with both products and end-to-end service development in various technology areas within companies such as Vireone AB (founder and President), Apsis, Com Hem, Tele 2, and Ericsson. Different roles within Pricer since 2019.
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Finn Wikander
Chief Product Officer
Education: International Master's in Economics
Born: 1975
Nationality: Swedish
Employed since: 2023
Other assignments: None
Holdings: 100,000 Warrants
Previous assignments: Chief Product Officer, Clear Channel Scandinavia (2012–2023); President, Nova/Agentum; Customer Marketing Manager, Philips Consumer Lifestyle; Product Marketing Manager, Apple; Key Account Manager, Silicon Graphics.
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Mats Arnehall
Chief Growth Officer
Education: High school diploma, Internal Trainee Programs
Born: 1965
Nationality: Swedish
Employed since: 2013
Other assignments: None
Holdings: 100,000 B shares and 100,000 Warrants
Previous assignments: More than 25 years of international experience from management positions in sales management and business development at high-performance retail trade organizations (Coop Sverige, Coca-Cola Company and HL Display). Area Sales Director Nordics, Baltics, Asia at Pricer 2013-2022.
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Kajsa Blixth
Chief Commercial Officer
Education: BBA
Born: 1970
Nationality: Swedish
Employed since: 2025
Other assignments: None
Holdings: 0
Previous assignments: Global Head of Brand & Marketing (Pricer), Chief Communication, Brand & Sustainability (Piab Group), CMO (Piab Group), VP Small Appliances (Electrolux).
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Cecilia Vinell
SVP People & Communications
Education: BA in Political Science
Born: 1967
Nationality: Swedish
Employed since: 2019
Other assignments: None
Holdings: 10,000 Warrants
Previous assignments: Head of People and Communications, and Head of Corporate Communications, Pricer. Extensive experience in communications, including corporate, internal and change communication, employer branding, and content marketing, gained from roles at companies such as Keolis and Appelberg.
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