Senior executives

Pricer has a corporate culture characterized by responsiveness and short decision-making paths and an organization that is both customer-oriented and process-driven.

The senior executives include the CEO, CFO and the operating managers.

Magnus Larsson

President and CEO

Education: Bachelor of Science in Electrical engineering
Born: 1970
Nationality: Swedish
Employed since: 2019, acting CEO February-December 2022

Other assignments: None.
Holdings: 57,220 B shares and 100,000 Warrants
Previous assignments: Over 20 years of international experience from numerous leading positions within Sales and Managed services primarily in the telecom industry. Previous employers include Edgeware, Nokia Siemens Networks, Nokia and Sonera.

Claes Wenthzel

Acting CFO

Education: Business Studies and Economics
Born: 1962
Nationality: Swedish
Employed since: 2024

Other assignments: Chair of the Board of Sozap AB(publ.), Board member WenCon AB and Wenthzel Holding AB. Chairman of Tentant owned association Nybrogatan 57.
Holdings: 472,660 B shares
Previous assignments: CFO of Newsec AB, Resurs Holding AB (publ.), Starbreeze AB (publ.) and Catena Media PLC, and acting CFO of Pricer AB (publ.). Chairman of Sozap AB and Stille AB (publ.).

Jörgen Jost auf der Stroth

Vice President Operations

Education: Master in Electronical engineering
Born: 1964
Nationality: Swedish
Employed since: 2018

Other assignments: None.
Holdings: 82,830 B shares and 50,000 Warrants
Previous assignments: Over 20 years of experience as a manager within global engineering management, business development, Electronics Development, Supply Chain Management, Procurement and complex product sales with experience across Europe, Asia and North America within some of the world’s leading technology corporations such as Tieto, Ericsson, Teleca and Cybercom.

Chris Chalkitis

Chief Digital Officer

Education: Certified Engineer
Born: 1969
Nationality: Swedish
Employed since: 2019

Other assignments: None
Holdings: 28,460 B shares and 50,000 Warrants
Previous assignments: Several key positions within the communications, computer, and electronics industry, working with both products and end-to-end service development in various technology areas within companies such as Vireone AB (founder and President), Apsis, Com Hem, Tele 2, and Ericsson. Different roles within Pricer since 2019.

Finn Wikander

Chief Product Officer

Education: International Master's in Economics
Born: 1975
Nationality: Swedish
Employed since: 2023

Other assignments: None
Holdings: 50,000 options
Previous assignments: Chief Product Officer, Clear Channel Scandinavia (2012–2023); President, Nova/Agentum; Customer Marketing Manager, Philips Consumer Lifestyle; Product Marketing Manager, Apple; Key Account Manager, Silicon Graphics.

Mats Arnehall

Chief Commercial Officer

Education: High school diploma, Internal Trainee Programs
Born: 1965
Nationality: Swedish
Employed since: 2013

Other assignments: None
Holdings: 70,200 B shares and 50,000 Warrants
Previous assignments: More than 25 years of international experience from management positions in sales management and business development at high-performance retail trade organizations (Coop Sverige, Coca-Cola Company and HL Display). Area Sales Director Nordics, Baltics, Asia at Pricer 2013-2022.