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News and press releases

Regulatory Press Releases Non Regulatory Press Releases News

Regulatory Press Releases

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  • Pricer continues as partner to Carrefour but no longer as exclusive supplier of ESL

    18th Feb 2026

    For many years Pricer has been the exclusive supplier to the retail group Carrefour. Today Carrrefour has decided to introduce an additional supplier for the sourcing of digital in-store solutions based on electronic shelf labels in France. In 2025 total sales to Carrefour was below 10% of Pricer’s total net sales, and Carrefour’s contribution to Pricer’s total gross profit was mid-single digit. ...

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  • Year-end report January–December 2025 – Pricer AB

    5th Feb 2026

    The order intake amounted to SEK 581.2 M (916.1). The order backlog on December 31 was SEK 386 M (726). Net sales amounted to SEK 572.6 M (630.0). Gross profit amounted to SEK 129.9 M (152.4), which corresponds to a gross margin of 22.7 percent (24.2). Operating profit (EBIT) amounted to SEK 19.8 M (50.8), which corresponds to an operating margin of 3.5 percent (8.1). Adjusted operating profit ...

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  • Dutch supermarket chain PLUS places 140 MSEK order

    18th Dec 2025

    Pricer has received an order of approximately 140 MSEK from the Dutch co-operative supermarket chain PLUS to upgrade the current installation.

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Non Regulatory Press Releases

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  • Invitation for presentation of Pricer’s year-end report for 2025

    29th Jan 2026

    Pricer AB will present its year-end report for 2025 in a webcast on February 5 at 13.00 CET.

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  • Pricer launches commercially ready Pricer Avenue™ at NRF, redefining the shelf edge for high-value retail zones

    11th Jan 2026

    Positive feedback from world’s first pilot trial, supported by independent research, with additional pilots planned.

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  • Pricer announces first successful pilot of Pricer Avenue™ platform, together with East of England Co-op, UK

    7th Jan 2026

    Key highlights · East of England Co-op of the UK is the first retailer to validate Pricer Avenue™ in a live grocery environment, with further pilots following shortly in Europe and Asia · The initial successful pilot confirms readiness for commercial deployment in 2026 · Validates the functionality of a scalable, battery-free shelf-edge platform

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News

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  • Pricer Plaza now available on Google Cloud Marketplace

    Pricer Plaza now available on Google Cloud Marketplace

    17th Dec 2024

    Pricer Plaza’s availability on Google Cloud Marketplace allows retailers to quickly deploy and seamlessly integrate Pricer’s ESL solutions within their Google Cloud engagement

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  • Pricer Showcases the Value of ESLs beyond the shelf at NRF 2025

    Pricer Showcases the Value of ESLs beyond the shelf at NRF 2025

    5th Dec 2024

    Join us at the National Retail Federation’s (NRF) Big Show in New York this January (12 – 14 Jan, 2025), as we showcase the future of in-store technology and the solutions that will help drive competitive advantage for retailers.

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  • Pricer welcomes Linda Pimmeshofer as newest board member

    Pricer welcomes Linda Pimmeshofer as newest board member

    13th May 2024

    We are excited to welcome Linda Pimmeshofer as a new member of the board of Pricer. Linda Pimmeshofer has had various business developing positions at Microsoft and runs Change Retail, a consulting company in digitization and retail.

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