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Speed! It’s all about Speed!

Working with the powerful optical wireless communications system makes our solution the fastest on the market. We can do what our competitors only dream about.

Unlock your stores' full potential. Innovate for IT and your business with Pricer ESLs.

By using the very powerful Optical Wireless Communication system, which is unique to Pricer, we have the ability to communicate with each individual label in Real-Time. All the time. Transforming the retail industry from the store floor, shelf edge and up.

The advantage of optical wireless

times more responsive
price updates per hour
seconds sleep

Speed is a very important feature in an industrial performance ESL system

    • Pricer is up to 900 times more responsive* and our graphical labels can do over 30,000 price updates per hour – everywhere in the store (no radio blind spots).
    • Our system is unaffected by other communication and works flawlessly today, tomorrow and five years from now—even when data rapidly increases (updates, resolution and color) and much more RF interference is expected. Since we don’t fight with WiFi, 4G & 5G networks and other radio systems, we don’t need to retransmit and can avoid long, unacceptable delays when updating a label.

*1 sec compared to 15 min sleep time for RF competitor. Read more about Optical vs. Radio




Bytes Black/White

Bytes Black / White / Red

Segment 184 23 N/A
SmartTag HD S 23 104 2 888 5 776
SmartTag HD M 23 296 2 912 5 824
SmartTag HD L 37 888 4 736 9 472
SmartTag HD T 46 464 5 808 11 616
SmartTag HD 110 120 000 15 000 30 000
SmartTag HD 150 311 040 38 880 77 760
SmartTag HD 200 384 000 48 000 96 000

Bigger Display, More Data

The trend toward bigger displays and more colors increases the amount of data that needs to be transferred over time. It is important to buy a system that is fast and has a margin to handle the inevitable increase in data over the years to come.

Get in touch!

Let's talk retail digitisation!