Pricer | The World’s Most Reliable Electronic Shelf Labels (ESL)

In-store solutions for shelf edge automation and communication.

Pricer is a pioneer and partner for in-store communication and digitalization in the rapidly evolving retail-tech landscape. As a global technology leader, we empower leading retailers worldwide to shape effortless and inspiring shopping experiences that fundamentally change buying behaviors, boost sales, and drive operational efficiency.

Pricer has delivered over 380 million electronic shelf labels
Trusted by thousands of customers
Installations in more than 80 countries worldwide
Pioneer in the market. Established in 1991

Pricer Avenue™: Elevate the Shopper Experience

Pricer Avenue™ transforms the shelf edge into a powerful branding tool, influencing decisions where they matter most. While maintaining the reliability of traditional ESLs, it redefines the category with the “Floating Canvas.” By syncing multiple displays, it enables cohesive digital merchandising and impactful in-aisle storytelling.

Pricer Plaza: The intelligence behind every label

Our cloud-based platform powers and manages your entire ESL ecosystem. From price updates to task automation and in-store insights, Pricer Plaza ensures that every label works smarter—and every store runs smoother, whether you're managing one location or a global network.

Boost Operational Efficiency

Free up staff from repetitive tasks and enable more intelligent workflows, allowing time to be reallocated more effectively, with the help of electronic shelf labels.

Improve Shopping Experience

The shelf is no longer just a price display - it's a dynamic channel for engagement, branding and storytelling.

Electronic Shelf Labels (ESLs)

Pricer’s electronic shelf labeling solution (ESL) helps you to save time with automatic price updates. It’s more cost-efficient than paper, and improves your customers’ experience with accurate, reliable pricing.

Pricer helps retailers take the right path to performance by providing an ESL platform with the lowest TCO

Shaping effortless and
inspiring in-store experiences

In-store solutions for shelf edge automation and communication.

Trust our customers

Pricer Avenue™: Elevate the Shopper Experience

Pricer Plaza: The intelligence behind every label

How East of England Co-op Scales Efficiency and Saves £1M Annually with Pricer ESLs

How SOK Transformed Retail Operations and Employee Experience with Pricer ESL solution

PLUS takes the ESL platform to the next level

Boost Operational Efficiency

Improve Shopping Experience

Electronic Shelf Labels (ESLs)

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