Shaping effortless and
inspiring in-store experiences

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In-store solutions for shelf edge automation and communication.

Pricer is a pioneer and partner for in-store communication and digitalization in the rapidly evolving retail-tech landscape. As a global technology leader, we empower leading retailers worldwide to shape effortless and inspiring shopping experiences that fundamentally change buying behaviors, boost sales, and drive operational efficiency.

  • Pricer has delivered over 350 million electronic shelf labels

  • Trusted by thousands of customers

  • Installations in more than 70 countries worldwide

  • Pioneer in the market. Established in 1991

Trust our customers

  • Sobeys
  • ICA
  • Plus Retail
  • Canadian Tire
  • metro

Pricer Avenue™ : The aisle experience

Pricer Avenue™ combines a powered rail with communication capabilities and the market’s thinnest, most premium label - turning shelf space into a branding and promotion platform.

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Pricer Plaza: The intelligence behind every label

Our cloud-based platform powers and manages your entire ESL ecosystem. From price updates to task automation and in-store insights, Pricer Plaza ensures that every label works smarter—and every store runs smoother, whether you're managing one location or a global network.

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  • Intersport enhances customer experience with Pricer ESLs

    From manual to modern — faster updates, smoother operations.See how INTERSPORT boosts in-store service with smart ESLs.

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  • PLUS takes the ESL platform to the next level

    Beyond pricing: real-time control meets operational speed.Discover how PLUS unlocks the full potential of digital labels.

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  • SaaS and the high quality of the solution made Migros choose Pricer

    Scalability, stability, and seamless rollouts across stores.Find out why Migros trusted Pricer to future-proof its operations.

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Boost Operational Efficiency

Free up staff from repetitive tasks and enable more intelligent workflows, allowing time to be reallocated more effectively, with the help of electronic shelf labels.

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Improve Shopping Experience

The shelf is no longer just a price display - it's a dynamic channel for engagement, branding and storytelling.

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Electronic Shelf Labels (ESLs)

Pricer’s electronic shelf labeling solution (ESL) helps you to save time with automatic price updates. It’s more cost-efficient than paper, and improves your customers’ experience with accurate, reliable pricing.

Pricer helps retailers take the right path to performance by providing an ESL platform with the lowest TCO

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