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Advanced Tactics To Win The Price War with Price Optimization and ESLs

Pricer Plaza

Managing store efficiency and customer engagement for an entire chain or a single store

PLUS Retail Case Study

PLUS Takes The ESL Platform To The Next Level With Pricer Plaza

Pricer manufactures the world’s most reliable electronic shelf labels (ESL). We support retailers all over the world in solving key in-store challenges and meeting New Retail demands with improved store operations and task management.

Pricer is a catalyst for retail digitalisation, creating game-changing technology and services that are easy to use, adopt and scale, making our customers successful in a fully connected world. Our ESLs are designed and engineered in Sweden, and we carefully examine every detail of the product to ensure the highest possible quality.

For three decades, our ideas, technology and people have changed how retailers work and have transformed an entire industry. Today, Pricer is the only ESL provider working with the reliable and scalable optical wireless communications system. This means that our labels consume considerably less energy than other communication systems while maintaining fast and agile performance and industry-leading battery life.

Pricer Launches Pricer Plaza

A New and Enhanced Architecture for Smart Retail In-Store Services

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Canadian Tire Dealer Association Selects Pricer

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Dutch supermarket chain PLUS Retail places 100 MSEK order

Click & Collect solution with Pricer Instant Flash

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Covid-19 update

With Covid-19 we are all facing unprecedented and challenging events.

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Instant Flash for Electronic Shelf Labels

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How Infrared Technology Enables the Digital Transformation of Store Product Positioning


Our Electronic Shelf Labels

Pricer manufactures the most reliable electronic shelf label in the world. With more than 27 years of experience in retail pricing and task management, we can solve even the most complex operations problems.

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Our Partners

Local partners for local integration and support. Pricer has built a global network of qualified resellers and integrators who will help you get your unique electronic shelf label solution in place faster.

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Optical Wireless Communication

Pricer is using a game-changing, future-proof optical wireless technology. This technology is the reason for our success! The best solution by choice, not by accident.

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