VAT Reduction Leads to Massive Number of Price Changes

Germany temporarily lowers the VAT rate, a measure which leads to new opportunities – and challenges for retailers


Optical Wireless Communication is a future-proof, perfectly adapted communication technology for retail in-store use…


Optical Wireless Communication – advanced, industrialized communications protocols…

Pricer manufactures the world’s most reliable electronic shelf labels (ESL). We support retailers all over the world in solving key in-store challenges and meeting New Retail demands with improved store operations and task management.

Pricer is a catalyst for retail digitalisation, creating game-changing technology and services that are easy to use, adopt and scale, making our customers successful in a fully connected world. Our ESLs are designed and engineered in Sweden, and we carefully examine every detail of the product to ensure the highest possible quality.

For more than 27 years, our ideas, technology and people have changed how retailers work and have transformed an entire industry. Today, Pricer is the only ESL provider working with the reliable and scalable optical wireless communications system. This means that our labels consume considerably less energy than other communication systems while maintaining fast and agile performance and an industry-leading battery life.

Click & Collect

E-Commerce Fulfillment: Click & Collect solution with Pricer Instant Flash

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Covid-19 update

With Covid-19 we are all facing unprecedented and challenging events.

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Collaboration with the Galeries Lafayette Group

Instant Flash for Electronic Shelf Labels

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Pricer & Coop Lombardia: Food Passion Through Digital Innovation

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Full Chain Roll-out with Italian Grocery Chain

Pricer Receives an Order for Full Chain Roll-out with Italian Grocery Chain Tosano

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How Infrared Technology Enables the Digital Transformation of Store Product Positioning


Our Electronic Shelf Labels

Pricer manufactures the most reliable electronic shelf label in the world. With more than 27 years of experience in retail pricing and task management, we can solve even the most complex operations problems.

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Our Partners

Local partners for local integration and support. Pricer has built a global network of qualified resellers and integrators who will help you get your unique electronic shelf label solution in place faster.

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Optical Wireless Communication

Pricer is using a game-changing, future-proof optical wireless technology. This technology is the reason for our success! The best solution by choice, not by accident.

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