News and press releases

Pricer showcases color ESLs, consumer engagement, sustainability and shelf availability advances at EuroCIS

Press release / 2022-05-16

At EuroCIS, the most important trade fair for retail technology in Europe, Pricer will be showcasing its scalable solution for in-store communication, together with several ecosystem partners.


Pricer, the leading in-store communication company and market leader in electronic shelf labels (ESLs), is proud to be present at EuroCIS in Düsseldorf on May 31 – June 2. Pricer will be showcasing an array of different solutions for in-store efficiency and enhanced customer experience: Pricer SmartTag Color – Pricer will present its extended SmartTag… Read more

Information from Annual General Meeting 2022 in Pricer AB

Regulatory press release / 2022-05-11

Pricer AB held its Annual General Meeting May 11th 2022. Due to the spread of covid-19 the Annual General Meeting was carried out by way of postal vote only, without physical participation. The following main decisions were made: Adoption of the Profit and Loss Statements and the Balance Sheets The AGM resolved to adopt the… Read more

Save the Date for Pricer Capital Markets Day on June 8, 2022

Press release / 2022-05-05

Pricer will host a Capital Markets Day on Wednesday June 8, 2022, 14.00–16.30 CET, in Stockholm, Sweden.


The Capital Markets Day provides an opportunity for investors, analysts, and media to get an update on the strategy and development of Pricer. The Capital Markets Day is scheduled as a physical event but will also be streamed live for those who prefer to participate remotely. More information will be announced closer to the date.… Read more

Interim report January–March 2022 – Pricer AB (publ)

Regulatory press release / 2022-04-26

High order intake of 24.4% and net sales growth of 18.6 % Q1 2022 · Net sales amounted to SEK 465.9 M (392.9) an increase of 18.6 percent compared to the same period last year. · Operating profit amounted to SEK -9.7 M (17.3), which corresponds to an operating margin of -2.1 percent (4.4). ·… Read more

Pricer participates in Touch Taiwan together with E Ink

Press release / 2022-04-25

Pricer is proud to be participating in Touch Taiwan, the trade show for displays and solutions, together with the leading ePaper technology company E Ink.


Pricer will be showcasing its four color labels using the E Ink Spectra 3100 technology, a four pigment ink system that incorporates retailers’ requests for additional color functionality. “We continuously improve our R&D based on the feedback from ecosystem partners to provide the best possible ePaper technology to customers. It is a win-win to have… Read more

Invitation for presentation of Pricer’s interim report for the first quarter 2022

Press release / 2022-04-13

Pricer AB will present its interim report for the first quarter 2022 in a webcast on April 26 at 13.00 CET.


According to the financial calendar, Pricer will publish the report for the first quarter 2022 on Tuesday April 26 at approximately 8.30 CET. Pricer hereby invites to a presentation of the report on the same day. Magnus Larsson, acting CEO, and Susanna Zethelius, CFO, will present the report and answer questions. Date: April 26, 2022… Read more

Pricer publishes the annual report 2021

Regulatory press release / 2022-04-11

Pricer AB (publ) publishes the annual report 2021.


Pricer’s annual and sustainability report for 2021, in Swedish and translated into English, is now available on the web in pdf-format. The annual report can also be ordered in print from the company and distributed via post to shareholders on demand. The Annual General Meeting will take place Wednesday May 11, 2022. The board of… Read more

Notice of Annual General Meeting in Pricer AB 2022

Regulatory press release / 2022-04-08

Pricer AB (publ) notice of Annual General Meeting 2022.


The shareholders of Pricer AB (the ”Company” or ”Pricer”) are hereby invited to attend the annual general meeting on Wednesday 11 May 2022. Due to the spread of covid-19, the board of directors has decided that the annual general meeting should be conducted without the physical presence of shareholders, proxies or third parties. Shareholders shall… Read more

Pricer updates on the first quarter of 2022

Regulatory press release / 2022-04-07

Pricer’s sales for the first quarter of 2022 are expected to amount to around SEK 465 (393) million and operating profit (EBIT) to around SEK -10 (17.3) million.


In the quarterly report for the fourth quarter of 2021, Pricer announced that increased prices for electronic components, raw materials, and transportation was the main reason for a lower operating profit compared with the same period last year. The elevated price situation has persisted and, in some cases, increased during the first quarter of 2022,… Read more

The Nomination Committee’s proposal for election of Board members

Regulatory press release / 2022-03-10

The Nomination Committee of Pricer AB (publ) has decided to propose that the Annual General Meeting 2022 approve the following proposals regarding the number of Board members and election of Board members.


The Nomination Committee proposes that the number of Board members be six (6). For the period until the end of the next Annual General Meeting, the Nomination Committee proposes re-election of Board members Knut Faremo, Hans Granberg, Jonas Guldstrand, Göran Sundholm, Jenni Virnes, and furthermore proposes that Irene Waldemarson be elected as a new Board… Read more

Magnus Larsson appointed new acting CEO of Pricer

Regulatory press release / 2022-02-13

The Board of Directors of Pricer has appointed Magnus Larsson as acting CEO of Pricer AB.


Magnus Larsson has been Vice President Customer Operations at Pricer since he joined the company in 2019 and is a member of the management team. He succeeds Magnus Midgard as acting CEO who succeeded Helena Holmgren who recently left the company after leading it for almost five years. “The entire board and I are very… Read more

Year-end Report 2021 – Pricer AB (publ)

Regulatory press release / 2022-02-11

Stable net sales development in the fourth quarter and new record-high sales and order intake for full-year 2021


Fourth quarter 2021 · Net sales amounted to SEK 487.9 M (680.3), a decrease of 28 percent compared to the same period last year. · Operating profit amounted to SEK 17.2 M (69.3), which corresponds to an operating margin of 3.5 percent (10.2). · Order intake was SEK 453 M (454), unchanged compared to the… Read more

Helena Holmgren announces her departure as CEO for Pricer

Regulatory press release / 2022-02-10

Helena Holmgren has today informed the Board of Directors of Pricer AB that she has decided to resign as CEO.


The Board of Directors now initiates the search for a successor. Until a new CEO is in place, the company’s current Group Finance Director, Magnus Midgard, will be acting CEO, and Knut Faremo, Chairman of the Board, will be executive Chairman of the Board. “I would like to thank Helena for her contribution to Pricer,… Read more

Pricer: Dutch supermarket chain Plus places 55 MSEK order

Regulatory press release / 2022-02-10

Pricer AB has received an order of approximately 55 MSEK from the Dutch co-operative supermarket chain Plus to equip 80 stores previously under the Coop banner with electronic shelf labels. The roll-out is planned to start in April 2022 and to be finalized before the end of the year.


Pricer’s customer Plus recently announced the merge with Coop in the Netherlands. The merged company will operate under the name Plus becoming the third full-service supermarket chain in the Netherlands. In total Coop brings some 300 stores into the merged company, which will have approximately 550 stores. Two years ago, Plus made the strategic decision… Read more

Invitation for presentation of Pricer’s interim report for the fourth quarter 2021

Press release / 2022-02-01

Pricer AB will present its interim report for the fourth quarter 2021 in an audiocast on February 11 at 13.00 CET.


According to the financial calendar, Pricer will publish the report for the fourth quarter 2021 on Friday February 11 at approximately 8.30 CET. Pricer hereby invites to a presentation of the report on the same day. Pricer’s CEO Helena Holmgren will present the report and answer questions. Date: February 11, 2022 Time: 13.00 CET Link… Read more