News and press releases

NorgesGruppen equips an additional 350 stores with Pricer’s system

Regulatory press release / 2021-02-12

Pricer’s Norwegian reseller StrongPoint AS has today signed a new agreement with NorgesGruppen, the largest grocery retailer in Norway, to supply and install Electronic Shelf Labels (ESL) from Pricer to 350 of its stores.


The value of the order is approximately SEK 110 million excluding the cost of installation and future technical support. The ESLs will be ordered, delivered and installed to NorgesGruppen’s stores between Q1, 2021 and Q4, 2023. “The renewed trust from NorgesGruppen is proof of the value that our robust and highly scalable system adds when it comes… Read more

Year-end Report 2020 – Pricer AB (publ)

Regulatory press release / 2021-02-11

Record-setting net sales growth of 75 percent for full-year 2020 The Board of Directors proposes 25 percent increase in dividend to SEK 1.00 per share evenly split between two payment dates. Fourth quarter 2020 · Net sales amounted to SEK 680.3 M (237.8), an increase of 186 percent compared to the same period last year.… Read more

Invitation for presentation of Pricer’s interim report for the fourth quarter 2020

Press release / 2021-02-05

Pricer AB will present its interim report for the fourth quarter 2020 in an audiocast on February 11 at 13.00 CET.


According to the financial calendar, Pricer will publish the report for the fourth quarter 2020 on Thursday February 11 at approximately 8.30 CET. Pricer hereby invites to a presentation of the report on the same day. Pricer’s CEO Helena Holmgren will present the report and answer questions. Date: Thursday February 11, 2021 Time: 13.00 CET… Read more

The Nomination Committee’s proposal for election of Board members

Regulatory press release / 2021-01-29

The Nomination Committee of Pricer AB (publ) has decided to propose that the Annual General Meeting 2021 approve the following proposals regarding the number of Board members and election of Board members.


The Nomination Committee proposes that the number of Board members be five (5). For the period until the end of the next Annual General Meeting, the Nomination Committee proposes re-election of Board members Knut Faremo, Hans Granberg, Jonas Guldstrand, Jenni Virnes, and furthermore proposes that Göran Sundholm be elected as a new Board member. Thomas… Read more

Pricer Receives Follow-up Order from Leading US Retailer

Regulatory press release / 2020-12-21

Best Buy has placed an order to continue deploying Pricer’s Electronic Shelf Labels (ESL) system in 119 stores. The estimated value of the new order is SEK 107 million and will be included in Pricer’s order intake for the fourth quarter of 2020.


Deliveries under this order are scheduled to begin during the second quarter of 2021 and be completed before the end of 2021. For further information, please contact: Donald Charles Jackson, President Pricer, Inc., +1 404 863-2399 Helena Holmgren, President & CEO Pricer AB, +46 (0)702 870 068 info@pricer.com This information is information that Pricer AB is obliged to make… Read more

Pricer AB has completed the repurchase of own shares to hedge obligations for the company’s incentive program

Regulatory press release / 2020-12-18

During the period 10 December to 16 December 2020, Pricer AB repurchased a total of 400,000 Series B shares. The repurchases took place within the framework of the repurchase program for a total of 400,000 Class B shares that Pricer AB announced on 9 December 2020. The repurchase program, which ran between 9 December 2020 and until next year’s Annual General Meeting, was implemented in accordance with Market Abuse Regulation (EU) No. 596 / 2014 and Commission Delegated Regulation (EU) No 2016/1052 (Safe Harbor Regulation).


During the period 10 December 2020 to 16 December 2020, shares in Pricer AB were repurchased according to the table below:

DateAggregated daily volume (no of shares)Weighted average price per day (SEK)Total transaction value per day (SEK)
10-Dec-2031 92539,36121 256 606
11-Dec-2039 16438,93701 524 929
14-Dec-2090 00040,57873 652 080
15-Dec-20120 81340,52704 896 183
16-Dec-20118 09839,81994 702 652
Total400 00016 032 451
  All acquisitions have been made on Nasdaq Stockholm by Erik Penser Bank on behalf of Pricer AB. Following the above acquisitions, Pricer AB’s holding of own shares as of December… Read more

Pricer AB decides on a repurchase program for own shares to hedge obligations for the company’s incentive programs

Regulatory press release / 2020-12-09

Pricer AB has decided to introduce a repurchase program for own shares in order to secure obligations for the company’s incentive program. The repurchase program shall comprise a maximum of 400,000 Class B shares that may be repurchased for a cost that does not exceed a total of SEK 20 million and runs until next year’s Annual General Meeting.


With the support of authorization from the 2020 Annual General Meeting, the Board of Directors of Pricer AB has decided to introduce a repurchase program for own shares. The repurchases take place for the purpose determined by the Annual General Meeting to hedge the company’s obligations (including costs for social security contributions) due to decided… Read more

Carrefour chooses Pricer as preferred ESL supplier for worldwide installations

Regulatory press release / 2020-11-19

Pricer announces that the retail group Carrefour has chosen Pricer as preferred  supplier for new ESL (Electronic Shelf Label) installations and upgrading of stores that are already equipped with Pricer’s ESL. Although the framework agreement contains no commitments with regard to volumes or amounts, the intent is to deploy the Pricer system in approximately 500 stores before the end of 2022.


The grocery chain Carrefour plans to leverage Pricer’s advanced in-store communication and management system to equip and upgrade all store formats (hypermarkets, supermarkets,  proximity stores and cash & carry) in France, Spain, Italy, Belgium, Romania, Poland, Brazil, Argentina and Taiwan. Pricer’s real-time, reliable and easy-to-use ESL system provides the platform for Carrefour to continue to… Read more

Pricer: Dutch supermarket chain PLUS Retail places follow-up order of 50 MSEK

Regulatory press release / 2020-11-03

Pricer AB announces that the Dutch co-operative supermarket chain PLUS Retail, with more than 265 stores across The Netherlands, has placed a follow-up order of a total of approximately 50 MSEK relating to the on-going project to install Pricer’s electronic shelf label (ESL) platform in all of its stores.


The order value relating to the first phase was recorded in Pricer’s order intake for the second quarter of 2020. In accordance with previous announcement, a follow-up order of 50 MSEK has now been received and will be included in Pricer’s order intake for the fourth quarter of 2020. The ambition remains to have all stores… Read more

Nomination committee appointed ahead of 2021 Annual General Meeting of Pricer AB

Regulatory press release / 2020-10-28

Pricer AB (publ) has appointed the nomination committee ahead of the 2021 Annual General Meeting.


In accordance with the decision at the Annual General Meeting on May 6, 2020 Pricer’s Chairman of the Board Knut Faremo has contacted the company’s three largest shareholders to form a Nomination Committee. Shareholders shall also include such a group of two or more shareholders who have notified the Chairman of the Board that they… Read more

Interim report January- September 2020 – Pricer AB (publ)

Regulatory press release / 2020-10-23

Record-high delivery activity — strong increase in net sales and operating profit


Third quarter 2020 · Net sales amounted to SEK 565.7 M (232.5), an increase of 143 percent compared to the same period last year. · Operating profit amounted to SEK 75.1 M (24.8), which corresponds to an operating margin of 13.3 percent (10.7). · Order intake was SEK 440 M (222), an increase of 98… Read more

Invitation for presentation of Pricer’s interim report for the third quarter 2020

Press release / 2020-10-12

Pricer AB will present its interim report for the third quarter 2020 in a audiocast on October 23 at 13.00 CET.


According to the financial calendar, Pricer will publish the report for the third quarter 2020 on Friday October 23 at approximately 8.30 CET. Pricer hereby invites to a presentation of the report on the same day. Pricer’s CEO Helena Holmgren will present the report and answer questions. Date: Friday October 23, 2020 Time: 13.00 CET… Read more

Pricer’s Net Sales and Operating Result in Third Quarter of 2020 are expected to exceed market expectations

Regulatory press release / 2020-10-09

Pricer AB improves net sales and operating profit in the third quarter of 2020 and are expected to exceed market expectations.


Pricer, supplier of systems and solutions for in-store digitalization, has had a record high delivery activity during the third quarter. Net sales in the third quarter of 2020 are estimated to amount to approximately SEK 565 million, which corresponds to a growth of 143% compared with the third quarter of 2019. The operating profit for… Read more

Pricer AB: CFO leaves her assignment

Regulatory press release / 2020-10-05

Pricer’s CFO, Susanne Andersson, has announced that she is leaving the company for a similar role in another company. The work of appointing a successor has begun.


“The Board of Directors and I want to thank Susanne for her commitment and efforts during her time with Pricer. We wish her luck in her new challenges”, says Helena Holmgren, President and CEO at Pricer. Susanne Andersson will continue in her current role while the work of appointing a successor is ongoing, although for… Read more

Canadian Tire Dealer Association Selects Pricer as their Exclusive ESL System Vendor and Places First Initial Order

Regulatory press release / 2020-07-30

Pricer AB (publ) announces that Canadian Tire Dealer Association, CTDA, a dealer network of approximately 500 stores across Canada, have signed a Master Framework Agreement with Pricer as their exclusive supplier for Electronic Shelf Label (ESL) systems. The first order under this agreement amounts to about SEK 100 million, corresponding to an infrastructure order for all stores in the chain to be called off as installations are carried out over the next year, along with 38 stores partially or in full to be installed with the complete Pricer system before end of Q1 2021.


The selection of Pricer is the result of a 2-year competitive ESL system evaluation focused on price and promotion communication as well as store digitalization. After the infrastructure installations, there are no minimum quantities or amounts indicated in the Master Agreement and the continuous progress of store-by-store investment decisions will be reported as part of… Read more