News and press releases

Nomination committee appointed ahead of 2022 Annual General Meeting of Pricer AB

Regulatory press release / 2021-11-11

In accordance with the decision at the Annual General Meeting on April 29, 2021 Pricer’s Chairman of the Board Knut Faremo has contacted the company’s three largest shareholders to form a Nomination Committee. Shareholders shall also include such a group of two or more shareholders who have notified the Chairman of the Board that they… Read more

Interim Report January-September 2021 – Pricer AB (publ)

Regulatory press release / 2021-10-22

High delivery activity despite challenges in supply and logistics chains Third quarter 2021 · Net sales amounted to SEK 496.0 M (565.7), a decrease of 12 percent compared to the same period last year. · Operating profit amounted to SEK 40.1 M (75.1), which corresponds to an operating margin of 8.1 percent (13.3). · Order… Read more

New facility in Europe moves Pricer’s production closer to customers

Press release / 2021-10-15

As demand for in-store digitalization and solutions based on electronic shelf labels (ESL) is increasing, Pricer aims at meeting this expected continued higher volume demand with a new production facility in Europe, closer to its customers on this major market. Working in close collaboration to understand the customers’ long-term goals and their unique challenges, Pricer will be able to offer reduced lead-times and increased flexibility.


To maintain the highest product quality, Pricer has engaged with Zollner, a global electronics manufacturing services (EMS) provider based in Germany, to expand the company’s production capacity of electronic shelf labels and set up final assembly capacity in Europe. This will complement Pricer’s existing production facilities in China and Thailand. “In addition to mitigating the… Read more

Invitation for presentation of Pricer’s interim report for the third quarter 2021

Press release / 2021-10-12

Pricer AB will present its interim report for the third quarter 2021 in an audiocast on October 22 at 13.00 CET.


According to the financial calendar, Pricer will publish the report for the third quarter 2021 on Friday October 22 at approximately 8.30 CET. Pricer hereby invites to a presentation of the report on the same day. Pricer’s CEO Helena Holmgren will present the report and answer questions. Date: Friday October 22, 2021 Time: 13.00 CET… Read more

Pricer’s partner JRTech Solutions signs framework agreement with Castle Building Centre

Press release / 2021-09-17

Pricer’s partner JRTech Solutions signed a framework agreement with Castle Building Centres in Canada.


The framework agreement is signed for an initial term of three years with JRTech Solutions to be the exclusive provider of electronic shelf label solutions (ESLs) throughout Castle Building Centres Group’s banner as part of its CastleCare program. Currently, Castle has more than 300 member stores across Canada. There are no minimum commitments for volumes or… Read more

Interim Report January-June 2021 – Pricer AB (publ)

Regulatory press release / 2021-07-20

Net sales growth of 35 percent and strong profitability improvement Second quarter 2021 · Net sales amounted to SEK 389.0 M (287.6) an increase of 35 percent compared to the same period last year. · Operating profit amounted to SEK 22.6 M (3.5), which corresponds to an operating margin of 5.8 percent (1.2). · Order… Read more

Invitation for presentation of Pricer’s interim report for the second quarter 2021

Press release / 2021-07-09

Pricer AB will present its interim report for the second quarter 2021 in an audiocast on July 20 at 13.00 CET.


According to the financial calendar, Pricer will publish the report for the second quarter 2021 on Tuesday July 20 at approximately 8.30 CET. Pricer hereby invites to a presentation of the report on the same day. Pricer’s CEO Helena Holmgren will present the report and answer questions. Date: Tuesday July 20, 2021 Time: 13.00 CET… Read more

Pricer’s partner JRTech Solutions signs new framework agreement with Metro to continue supplying Pricer electronic shelf labels

Press release / 2021-06-22

Pricer’s partner JRTech Solutions signed a new framework agreement with Metro, one of Canada’s largest food retailers, for Pricer Electronic Shelf Labels (ESL), continuing the ESL program which includes deployment services, merchandising interfaces and technical support.


The program covers the main Metro banners. These new installations are in addition to the Pricer ESL installations completed during the initial framework agreement signed between JRTech Solutions and Metro in 2018. Furthermore, JRTech Solutions and Metro have concluded an additional agreement to deploy Pricer Plaza’s Cloud Automated Product Positioning solution. This solution leverages electronic… Read more

Coop Norge signs new exclusive framework agreement to install Pricer’s system

Regulatory press release / 2021-05-31

Pricer’s Norwegian reseller, StrongPoint AS, has today signed a new framework agreement with Coop Norge to supply and install Pricer’s Electronic Shelf Labels (ESL).


The ESL agreement is an exclusive framework agreement valid from January 2021 until December 2022. The estimated value of the agreement is approximately SEK 140 million, excluding the cost of installation and future technical support. “We are proud that Coop in Norway, a long-standing customer to StrongPoint, has chosen Pricer’s robust, reliable and scalable ESL solution after a competitive tender.… Read more

Pricer Receives Roll out ESL Order from Leading Canadian Retailer

Regulatory press release / 2021-05-21

Best Buy Canada has placed an order to deploy Pricer’s Electronic Shelf Labels (ESL) system in their 129 stores. The estimated value of the new order is SEK 57 million and will be included in Pricer’s order intake for the second quarter of 2021.


Deliveries under this order are scheduled to begin during the second quarter of 2021 and be completed during the first quarter of 2022. For further information, please contact: Donald Charles Jackson, President Pricer, Inc., +1 404 863-2399 Helena Holmgren, President & CEO Pricer AB, +46 (0)702 870 068 [email protected] This information is information that Pricer AB is obliged to… Read more

Norwegian specialty chain continues rollout of Pricer’s Electronic Shelf Labels

Press release / 2021-05-20

Pricer’s Norwegian partner StrongPoint AS has today signed a new agreement with a Norwegian specialty chain to supply and install Pricer Electronic Shelf Labels (ESL) in 50 to 90 of the chain’s stores.


Rollout will start immediately and will be completed in 2021. Pricer estimates the value to approximately 320.000 SEK per store. ”Pricer and StrongPoint have for many years established a strong position together within Norwegian grocery retail. It is gratifying to see how the success of StrongPoint’s work is spreading into other industry verticals”, says Helena… Read more

Information from Annual General Meeting 2021 in Pricer AB

Regulatory press release / 2021-04-29

Pricer AB held its Annual General Meeting April 29th 2021. In view of the extraordinary situation prevailing as a result of the COVID-19 pandemic the Annual General Meeting was carried out by way of postal vote only, without physical participation. Presentations from Pricer’s CEO and Chairman are available on Pricer’s website, www.pricer.com.


The following main decisions were made: Adoption of the Profit and Loss Statements and the Balance Sheets The AGM resolved to adopt the Profit and Loss Statement and the Balance Sheet for the Parent Company as well as the Consolidated Profit and Loss Statement and the Consolidated Balance Sheet for the Group for 2020. Dividend… Read more

Interim Report January-March 2021 – Pricer AB (publ)

Regulatory press release / 2021-04-23

High order intake and net sales growth of 74 percent


Q1 2021 Net sales amounted to SEK 392.9 M (225.9), an increase of 74 percent compared to the same period last year. Operating profit amounted to SEK 17.3 M (7.3), which corresponds to an operating margin of 4.4 percent (3.3). Order intake was SEK 443 M (371), an increase of 19 percent compared to the… Read more

Invitation for presentation of Pricer’s interim report for the first quarter 2021

Press release / 2021-04-13

Pricer AB will present its interim report for the first quarter 2021 in an audiocast on April 23 at 13.00 CET.


According to the financial calendar, Pricer will publish the report for the first quarter 2021 on Friday April 23 at approximately 8.30 CET. Pricer hereby invites to a presentation of the report on the same day. Pricer’s CEO Helena Holmgren will present the report and answer questions. Date: Friday April 23, 2021 Time: 13.00 CET… Read more

Pricer publishes the annual report 2020

Regulatory press release / 2021-03-26

Pricer AB (publ) publishes the annual report 2020


Pricer’s annual and sustainability report for 2020, in Swedish and translated into English, is now available on the web https://www.pricer.com/investor-relations/annual-reports/ in pdf-format. The annual report can also be ordered in print from the company and distributed via post to shareholders on demand. The Annual General Meeting will take place Thursday April 29, 2021. Due to… Read more