News and press releases

Interim report January–June 2022 – Pricer AB (publ)

Regulatory press release / 2022-07-21

High growth during the second quarter with an increase in order intake of 42% and net sales of 36% Second quarter 2022 · Net sales amounted to SEK 530.3 M (389.0) an increase of 36.3 percent compared to the same period last year. · Operating profit amounted to SEK -6.8 M (22.6), which corresponds to… Read more

Invitation for presentation of Pricer’s interim report for the second quarter 2022

Press release / 2022-07-12

Pricer AB will present its interim report for the second quarter 2022 in a webcast on July 21 at 13.00 CET.


According to the financial calendar, Pricer will publish the report for the second quarter 2022 on Thursday July 21 at approximately 8.30 CET. Pricer hereby invites to a presentation of the report on the same day. Magnus Larsson, acting CEO, and Susanna Zethelius, CFO, will present the report and answer questions. Date: July 21, 2022… Read more

Pricer: Dutch supermarket chain PLUS Retail places 90 MSEK order

Regulatory press release / 2022-06-28

Pricer AB has received an order of approximately 90 MSEK from the Dutch co-operative supermarket chain PLUS to equip 128 additional stores, previously under the Coop banner, with electronic shelf labels. The rollout is planned to start during Q1 2023 with the initial delivery scheduled for November 2022 and consecutive deliveries in March 2023.


Pricer’s customer PLUS has previously announced the merge with Coop in the Netherlands. The merged company operates under the name PLUS and is the third full-service supermarket chain in the Netherlands. In total Coop brought some 300 stores into the merged company, which now has approximately 550 stores. Two years ago, PLUS made the strategic… Read more

Pricer presents financial targets

Regulatory press release / 2022-06-08

Pricer’s Board of Directors has decided on financial targets for the company. At today’s capital markets day, Pricer’s executive management team will provide further insights into the company’s operations, strategy, and financial targets.


Pricer’s financial target is to reach sales of SEK 4,500 million by 2025, of which recurring revenues will account for 10 percent of sales. For further information, please contact: Magnus Larsson, Acting CEO, +46 704 316851 Susanna Zethelius, CFO, +46 704 440 092 [email protected] This information is information that Pricer AB is obliged to make public pursuant… Read more

Pricer to showcase next generation solutions to drive forward in-store capabilities at Shoptalk Europe

Press release / 2022-06-03

Pricer, the leading in-store communications company and market-leader in the provision of Electronic Shelf Label (ESL) solutions, will be showcasing its latest technologies that improve in-store operational performance and elevate customer experience (CX) at Shoptalk Europe (06 – 08 June, Excel London).


From bringing digital engagement to life at the shelf edge, to driving efficiencies in store operations and enabling dynamic pricing capabilities to increase conversions, maintain margin and realize sustainability targets, each application of Pricer’s ESL solutions is designed to fast-track the evolution of the store into a hub of omnichannel excellence. Exhibiting across the event… Read more

Pricer Capital Markets Day invitation June 8, 2022

Press release / 2022-06-02

Pricer invites investors, analysts and members of the media to its Capital Markets Day, which will be held on Wednesday June 8, 2022, 14.00-16.30 CET, in Stockholm, Sweden.


The Capital Markets Day will include an update on Pricer’s strategy and position as well as deep dives into Pricer’s sales strategy and product development. Presentations will be held by: Magnus Larsson, acting CEO Susanna Zethelius, CFO Duncan Potter, CMO Chris Chalkitis, CDO The Capital Markets Day will take place at Epicenter, Disruption Hall, Mäster Samuelsgatan 36,… Read more

Pricer showcases color ESLs, consumer engagement, sustainability and shelf availability advances at EuroCIS

Press release / 2022-05-16

At EuroCIS, the most important trade fair for retail technology in Europe, Pricer will be showcasing its scalable solution for in-store communication, together with several ecosystem partners.


Pricer, the leading in-store communication company and market leader in electronic shelf labels (ESLs), is proud to be present at EuroCIS in Düsseldorf on May 31 – June 2. Pricer will be showcasing an array of different solutions for in-store efficiency and enhanced customer experience: Pricer SmartTag Color – Pricer will present its extended SmartTag… Read more

Information from Annual General Meeting 2022 in Pricer AB

Regulatory press release / 2022-05-11

Pricer AB held its Annual General Meeting May 11th 2022. Due to the spread of covid-19 the Annual General Meeting was carried out by way of postal vote only, without physical participation. The following main decisions were made: Adoption of the Profit and Loss Statements and the Balance Sheets The AGM resolved to adopt the… Read more

Save the Date for Pricer Capital Markets Day on June 8, 2022

Press release / 2022-05-05

Pricer will host a Capital Markets Day on Wednesday June 8, 2022, 14.00–16.30 CET, in Stockholm, Sweden.


The Capital Markets Day provides an opportunity for investors, analysts, and media to get an update on the strategy and development of Pricer. The Capital Markets Day is scheduled as a physical event but will also be streamed live for those who prefer to participate remotely. More information will be announced closer to the date.… Read more

Interim report January–March 2022 – Pricer AB (publ)

Regulatory press release / 2022-04-26

High order intake of 24.4% and net sales growth of 18.6 % Q1 2022 · Net sales amounted to SEK 465.9 M (392.9) an increase of 18.6 percent compared to the same period last year. · Operating profit amounted to SEK -9.7 M (17.3), which corresponds to an operating margin of -2.1 percent (4.4). ·… Read more

Pricer participates in Touch Taiwan together with E Ink

Press release / 2022-04-25

Pricer is proud to be participating in Touch Taiwan, the trade show for displays and solutions, together with the leading ePaper technology company E Ink.


Pricer will be showcasing its four color labels using the E Ink Spectra 3100 technology, a four pigment ink system that incorporates retailers’ requests for additional color functionality. “We continuously improve our R&D based on the feedback from ecosystem partners to provide the best possible ePaper technology to customers. It is a win-win to have… Read more

Invitation for presentation of Pricer’s interim report for the first quarter 2022

Press release / 2022-04-13

Pricer AB will present its interim report for the first quarter 2022 in a webcast on April 26 at 13.00 CET.


According to the financial calendar, Pricer will publish the report for the first quarter 2022 on Tuesday April 26 at approximately 8.30 CET. Pricer hereby invites to a presentation of the report on the same day. Magnus Larsson, acting CEO, and Susanna Zethelius, CFO, will present the report and answer questions. Date: April 26, 2022… Read more

Pricer publishes the annual report 2021

Regulatory press release / 2022-04-11

Pricer AB (publ) publishes the annual report 2021.


Pricer’s annual and sustainability report for 2021, in Swedish and translated into English, is now available on the web in pdf-format. The annual report can also be ordered in print from the company and distributed via post to shareholders on demand. The Annual General Meeting will take place Wednesday May 11, 2022. The board of… Read more

Notice of Annual General Meeting in Pricer AB 2022

Regulatory press release / 2022-04-08

Pricer AB (publ) notice of Annual General Meeting 2022.


The shareholders of Pricer AB (the ”Company” or ”Pricer”) are hereby invited to attend the annual general meeting on Wednesday 11 May 2022. Due to the spread of covid-19, the board of directors has decided that the annual general meeting should be conducted without the physical presence of shareholders, proxies or third parties. Shareholders shall… Read more

Pricer updates on the first quarter of 2022

Regulatory press release / 2022-04-07

Pricer’s sales for the first quarter of 2022 are expected to amount to around SEK 465 (393) million and operating profit (EBIT) to around SEK -10 (17.3) million.


In the quarterly report for the fourth quarter of 2021, Pricer announced that increased prices for electronic components, raw materials, and transportation was the main reason for a lower operating profit compared with the same period last year. The elevated price situation has persisted and, in some cases, increased during the first quarter of 2022,… Read more