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Pricer appoints former Clear Channel exec as Chief Product Officer as it enhances its Plaza platform and suite of store execution solutions

Pricer appoints former Clear Channel exec as Chief Product Officer as it enhances its Plaza platform and suite of store execution solutions


Finn Wikander, Pricer’s newly appointed Chief Product Officer, comes with a wealth of experience in successfully orchestrating product portfolios to drive business performance, with over a decade of experience leading the product and go-to-market strategy for out-of-home media company Clear Channel Scandinavia, where held the role of Chief Product & Strategy Officer.

Joining Pricer’s global management team, Wikander will be responsible for developing Pricer’s product and solutions portfolio roadmap, as it looks to accelerate innovation around its Pricer Plaza platform and its suite of store execution solutions.

Plaza is Pricer’s cloud-based software solution that enables retailers to centrally manage and control pricing, product information and promotions centrally across all ESLs, eliminating the need for manual updates and improving accuracy and efficiency in store operations. Already used by leading retailers, including Carrefour, the development of Plaza as a central store execution platform will be a cornerstone of Pricer’s change journey as it looks ahead to 2024, spearheaded by Wikander’s team.

Wikander will also be charged with accelerating Pricer’s product development strategy, as it furthers its connected store solutions, including digital signage, retail media network integrations and digital shelf-edge communication and engagement offers.

Magnus Larsson, President and CEO at Pricer, commented: “We’re very excited to have Finn, who is a talented and experienced strategic product lead, join the Pricer family. As retail stores undergo a renaissance, many retailers are recognising the renewed importance of their bricks-and-mortar estates. And, as such, many are looking to invest in new and improved ways to digitally connect the store to its products, people, systems and customers, and so we see great opportunity for innovation – Finn will be a key part of accelerating our offer and the capabilities we can deliver to retailers.”

Finn Wikander, newly appointed Chief Product Officer at Pricer, commented: “After talking to Magnus and the senior leadership team, the journey that Pricer started and the opportunity of realising their vision for the future, made this a role I couldn’t resist. During my career, I have always thrived in roles that focused on making opportunities a reality for the business, and I enjoy being part of change journeys where there is an opportunity to create something fantastic based on a stable foundation. I look forward to leveraging my experience to deliver new perspectives and even more energy to Pricer's proud history.”