Webinar: Sustainability in action: Responsible Retail is Data-Driven

Event Details:

• Live Webinar on April 15, 2026

• 9:00 AM EST | 3:00 PM CET

Free to attend. Online recording will be available afterwards.

The End of "Vibe-Based" Marketing 

On March 27, 2024, the EU introduced Directive (EU) 2024/825, raising the bar for consumer protection. Regulators worldwide are following. With over 50% of environmental claims considered vague or misleading, “green” is now a regulated standard, not a marketing angle.

By September 27, 2026, "carbon neutral" claims based on offsets will be prohibited in major markets. For grocery, pharmacy, and DIY retailers, the days of using words like "eco" just because the packaging is brown are over. Shoppers are demanding more than slogans; they want carbon footprints, sources of origin, and real numbers.

Shoppers expect proof: carbon data, clear sourcing, and measurable impact.

What this webinar covers

Join Pricer for a 30-minute session on turning sustainability goals into in-store action. Learn why retailers are missing the “sustainable shopper” by delivering the right message in the wrong place.

Key challenges

• The Disconnect: If sustainability data is not at the shelf, shoppers ignore it.

• The Inefficiency: Food waste hurts margins but can be reduced and monetized.

• The Global Shift: Regulations are tightening across Europe, the UK, and North America, all pointing to greater transparency.

Why you should attend

Sustainability is no longer a marketing cost. It is a data challenge.

This session shows how Electronic Shelf Labels bring real, verified data to the shelf, cut through “green fatigue,” build trust, and drive demand for truly sustainable products.

What you will learn

• Build Trust: Use clear, verified data to strengthen loyalty.

• Drive Profit: Reduce waste while supporting ESG goals.

• Stay Compliant: Prepare for 2026 with clear, comparable in-store communication.

Can’t make it live? Register anyway. We’ll send the recording directly to your inbox.