Webinar: Sustainability in Action: Responsible Retail is Data-Driven

Event Details:

• Live Webinar on April 15, 2026

• 9:00 AM EST | 3:00 PM CEST

Free to attend. Online recording will be available afterwards.

The end of ambiguous marketing.

On March 27, 2024, the EU introduced Directive (EU) 2024/825, raising the bar for consumer protection. Regulators worldwide are following. With over 50% of environmental claims considered vague or misleading, “green” is now a regulated standard, not a marketing angle.

By September 27, 2026, "carbon neutral" claims based on offsets will be prohibited in major markets. For grocery, pharmacy, and DIY retailers, the days of using words like "eco" just because the packaging is brown are over. Shoppers are demanding more than slogans; they want carbon footprints, sources of origin, and real numbers.

Shoppers expect proof: carbon data, clear sourcing, and measurable impact.

What this webinar covers

Join Pricer for a 30-minute session on turning sustainability goals into in-store action. Learn why retailers are missing the “sustainable shopper” by delivering the right message in the wrong place.

Key challenges

• The Disconnect: Consumers ignore complex packaging. If your sustainability data isn’t at the point of choice, it doesn’t exist to them.

• The Inefficiency: Food waste is an operational failure that hits your P&L. We will discuss how to turn "short-dated" stock into a sustainability win.

• The Global Standard: Whether it is the UK’s CMA investigations or the EU’s strict labeling bans, the world is converging on one thing: Radical Transparency.
   

Why you should attend

Sustainability is no longer a marketing cost. It is a data challenge.

This session shows how Electronic Shelf Labels bring real, verified data to the shelf, cut through “green fatigue,” build trust, and drive demand for truly sustainable products.

What you will learn

• A Strategy for Trust: How to use standardized icons and verified data to win brand loyalty in an era of skepticism.
  

• A Plan for Profit: How to align ESG goals with your bottom line by using dynamic shelf-edge communication to reduce food waste.

• An Operational Edge: A technical roadmap to meeting the September 2026 deadline using ESLs to ensure your claims are clear, comparable, and compliant.
  

Can’t make it live? Register anyway. We’ll send the recording directly to your inbox.