Circularity & Resource Efficiency
Enabling recycling and maximizing resource efficiency.
Circular use of resources
Our products contain materials and metals that have an environmental impact during extraction and manufacturing — but they can also be recycled and reused. That’s why we focus on resource efficiency across the entire value chain, from design and production to distribution, use and end-of-life.
Our ambition is to reduce climate and nature impact, including biodiversity, by enabling 100% recycling at end-of-life, maximizing resource efficiency in production, and increasing the use of recycled materials wherever possible to support a circular economy.
How we take action
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Ensuring energy and resource efficiency:
Our products and solutions are designed for longevity and low energy consumption. From design, to production, usage, transport and packaging and end-of life. We are constantly working to ensure that both materials and usage are energy-efficient and maintain high functionality over time. We take care to enable refurbishment and recycling to enable second life of products and reuse of resources. -
Solutions prepared for future needs:
In addition to designing products to last, we also ensure flexibility. Products can be replaced without disturbing the in-store solution. New products are even adaptable to changed needs – reducing the need to exchange and buy new products. -
Circular product design:
Pricer integrates sustainability criteria early in the design phase, focusing on modularity and long-life cycles. For example, enabling battery replacement across all products. An example is the Pricer Avenue product, where batteries have been completely removed to simplify recycling. -
Optimized packaging:
In 2025, Pricer completed an update of all hardware packaging with a focus on material selection and volume optimization. Over 90% of the packaging material now consists of recyclable or recycled cardboard, and sizes are adapted to maximize space during transport.
