Electronic Shelf Labels

More than pricing. Real-time retail.

Electronic Shelf Label

Pricer’s Electronic Shelf Labels go beyond pricing to power smarter, faster store operations and communications. Built on the fastest, most reliable, and battery-efficient platform, Pricer ESLs enable instant updates and unlock critical use cases — from replenishment to in-store order fulfillment. Save time, reduce errors, and create more value at every shelf.

Driving digital transformation at the shelf edge

  • Flawless price and promo management

    Update prices and promotions in real time across every store and channel. Improve price accuracy and respond instantly to market changes — without manual effort.

  • Faster, more accurate replenishment

    Guide staff directly to the shelf with geolocation and task-triggered LED alerts. Reduce out-of-stock items, ensure on-shelf availability, and speed up refill cycles.

  • Efficient picking for omnichannel orders

    Support in-store fulfillment with LED-guided navigation and geo location. Boost picking speed, minimize errors, and meet tight SLAs for click & collect and delivery.

  • Smarter markdowns and waste reduction

    Enable markdowns and reduce food waste with digital label communications and LED alerts. Perfect for managing expiry-sensitive categories like fresh, dairy, or ready meals.

  • Shelf-edge inventory accuracy

    Boost inventory accuracy and streamline stock checks with LED-guided alerts. Identify items that need attention — from low stock to upcoming deliveries — and access key data like batch sizes and restock dates right at the shelf.

  • In-aisle shopper engagement

    Enhance the customer experience where it matters most. Use LED cues to spotlight promotions or guide discovery. Turn shelf space into a branding and promotion platform with Pricer Avenue™.

Pricer SmartTAG Color: Optimizing shelf operations with 4 colors

Electronic shelf labels and displays designed to engage shoppers and elevate communication at the shelf. With crisp graphics and attention-grabbing 4 colors, they enhance the shopping experience, highlight key product information, and support efficient store operations. 

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Pricer Avenue™: The aisle experience

Transform every aisle into a high-impact communication channel. Pricer Avenue™ combines a powered rail with communication capabilities and the market’s thinnest, most premium label - turning shelf space into a branding and promotion platform.

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Pricer SmartTAG Power & Power+: Built for longevity and flexibility

SmartTAG Power and Power+ combine fully graphic displays with three-color support. Designed for maximum versatility and efficiency, they offer up to 15 years of battery life, multi-color flashing, integrated NFC, and support for merchandising and inventory content. 

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Pricer SmartTAG HD: Sharp graphics, smarter stores

SmartTAG HD has a fully graphic, paper-like display in three colors: black, white, and red. Supporting up to 30,000 updates per hour and offering up to seven years of battery life, it’s ideal for detailed product information and environments that demand fast, reliable updates. 

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Pricer HangTAG: Designed for peg hook precision

HangTAG is engineered specifically for dual-arm peg hook optimizes shelf space without compromising visibility, making it ideal for high-density product environments where every centimeter counts.

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Accessories: Seamless shelf integration

Pricer offers a complete ecosystem of mounting accessories designed to fit any shelf or fixture. With rails, adapters, and holders tailored for flexibility and clean installation, it’s easy to bring digital labeling to life across every part of the store.

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