Pricer SmartTAG Color & Multi Color

Powerful visuals with full portfolio flexibility.

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SmartTAG Color combines our versatile 4-color range with the next-generation 6-color Multi Color 7.3″, bridging the gap between operational efficiency and high-impact visual merchandising, all while delivering instant updates and unbeatable battery life for smarter retail. 

Pricer SmartTAG Multi Color 7.3 - Mango

The new standard: SmartTAG Multi Color 7.3″

Solve the final hurdle of in store digitalization and bring the efficiency of instant updates to every department.

  • Merchandising freedom: Digitalize produce and beauty aisles with blue and green paper, maintaining "freshness" cues and brand integrity.

  • Store agility: Trade paper and wired screens for a flexible, cable-free solution. Gain the agility of connected ESLs for instant updates with easy maintenance.
  • Unmatched performance: No trade-offs. Benefit from 6-color visuals while maintaining Pricer’s hallmark instant response and best-in-class battery life.

Why business leaders choose Pricer SmartTAG Color

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Boost customer engagement

 Vibrant 4-color and 6-color displays make pricing and promotions stand out. Clear, consistent messaging builds shopper trust and improves the in-store experience across all formats.

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Drive operational efficiency

Real-time updates reduce manual work and pricing errors. LED alerts, geolocation, and NFC streamline picking, restocking, and planogram checks — helping staff work smarter.

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Maximize ROI and lower TCO

 Up to 10 years of battery life powers advanced use cases with minimal maintenance. Durable design ensures reliable performance in high-traffic, high-pressure environments.

“We have implemented 500,000 ESLs across 125 stores and are currently targeting £1,000,000 in first-year savings — an astounding result for us.”
— Rob Smith, Technology Officer, East of England Co-op

Ready-to-scale

Ready to scale

A full range of sizes fits any shelf or product. With centralized control via Pricer Plaza, it’s easy to manage, monitor, and scale across thousands of locations.

Engineered for efficiency, durability, and impact at scale

  • Industry-leading battery life

    Up to 10 years of power — supports high-frequency updates, LEDs, and geolocation without frequent replacements.

  • Real-time updates

    Sub-second response enables instant LED flashes for real-time task execution and operational efficiency at scale.

  • Ultra-clear 4-color display

    Displays in black, white, red, and yellow ensure strong contrast and visibility for all price and promo messaging.

  • Smart LED alerts

    Seven-color (blue, cyan, green, magenta, red, white, yellow), four-mode flashlight for promotions and efficient task management.

  • Next-gen 6-color paper (Multi Color Series)

    Adds vibrant blue and green for impactful category signaling and consistent brand representation.

  • NFC-enabled interaction

    Tap-and-go enables fast engagement for staff and customers — from stock checks to loyalty programs.

  • Precision geolocation

    Shelf-level positioning improves picking, replenishment, and product location accuracy in real time.

  • Multi-page display

    Displays multiple pages of content including pricing, inventory, and planogram data within a single label.

  • Full range of sizes

    Available in 1.6″, 2.2″, 2.6″, 2.9″, 4.2″, 4.3″, 5.8″, 7.3", 7.5″ and 12.5 — fits all shelf types, from high-density categories to large-format items.

  • Streamlined, robust design

    Closed-front construction with a protective screen ensures durability in demanding environments and supports daily handling

  • Flexible color options

    Available in white and black housing to suit different retail environments

  • Sustainability

    Improves working conditions for in-store staff and supports sustainability from design to recycling.

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Pricer Plaza - Manage pricing and shelf communication

Pricer Plaza: the intelligence behind every label

Pricer Plaza is the cloud-based platform that powers and manages your entire ESL ecosystem — from pricing and promotions to task automation and in-store insights. 

Whether you’re running one location or a global network, Pricer Plaza ensures every label works smarter — and every store runs smoother. 

 

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