Shaping effortless and
inspiring in-store experiences

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In-store solutions for shelf edge automation and communication.

Pricer is a pioneer and partner for in-store communication and digitalization in the rapidly evolving retail-tech landscape. As a global technology leader, we empower leading retailers worldwide to shape effortless and inspiring shopping experiences that fundamentally change buying behaviors, boost sales, and drive operational efficiency.

  • Pricer has delivered over 350 million electronic shelf labels

  • Trusted by thousands of customers

  • Installations in more than 70 countries worldwide

  • Pioneer in the market. Established in 1991

Trust our customers

  • Carrefour
  • Sobeys
  • ICA
  • Plus Retail
  • Canadian Tire
  • metro

Pricer Avenue™ : The aisle experience

Pricer Avenue™ combines a powered rail with communication capabilities and the market’s thinnest, most premium label - turning shelf space into a branding and promotion platform.

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Pricer Plaza: The intelligence behind every label

Our cloud-based platform powers and manages your entire ESL ecosystem. From price updates to task automation and in-store insights, Pricer Plaza ensures that every label works smarter—and every store runs smoother, whether you're managing one location or a global network.

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  • intersport-pricer-esl-phone

    Intersport enhances customer experience with Pricer ESLs

    From manual to modern — faster updates, smoother operations.See how INTERSPORT boosts in-store service with smart ESLs.

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  • plus-retail-pricer-case

    PLUS takes the ESL platform to the next level

    Beyond pricing: real-time control meets operational speed.Discover how PLUS unlocks the full potential of digital labels.

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  • Migros-pricer-case-study

    SaaS and the high quality of the solution made Migros choose Pricer

    Scalability, stability, and seamless rollouts across stores.Find out why Migros trusted Pricer to future-proof its operations.

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boost operational efficiency

Boost Operational Efficiency

Free up staff from repetitive tasks and enable more intelligent workflows, allowing time to be reallocated more effectively, with the help of electronic shelf labels.

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Improve Shopping Experience

The shelf is no longer just a price display - it's a dynamic channel for engagement, branding and storytelling.

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Electronic Shelf Labels (ESLs)

Pricer’s electronic shelf labeling solution (ESL) helps you to save time with automatic price updates. It’s more cost-efficient than paper, and improves your customers’ experience with accurate, reliable pricing.

Pricer helps retailers take the right path to performance by providing an ESL platform with the lowest TCO

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Get in touch!

Let's talk retail digitisation!

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