Shaping effortless and
inspiring in-store experiences
In-store solutions for shelf edge automation and communication.
Pricer is a pioneer and partner for in-store communication and digitalization in the rapidly evolving retail-tech landscape. As a global technology leader, we empower leading retailers worldwide to shape effortless and inspiring shopping experiences that fundamentally change buying behaviors, boost sales, and drive operational efficiency.
-
million ESLs deployed
Pricer has delivered over 350 million electronic shelf labels
-
stores equipped
Trusted by thousands of customers
-
countries
Installations in more than 70 countries worldwide
-
years experience
Pioneer in the market. Established in 1991
Trust our customers
Pricer Plaza: The intelligence behind every label
Our cloud-based platform powers and manages your entire ESL ecosystem. From price updates to task automation and in-store insights, Pricer Plaza ensures that every label works smarter—and every store runs smoother, whether you're managing one location or a global network.
-
Intersport enhances customer experience with Pricer ESLs
From manual to modern — faster updates, smoother operations.See how INTERSPORT boosts in-store service with smart ESLs.
-
PLUS takes the ESL platform to the next level
Beyond pricing: real-time control meets operational speed.Discover how PLUS unlocks the full potential of digital labels.
-
SaaS and the high quality of the solution made Migros choose Pricer
Scalability, stability, and seamless rollouts across stores.Find out why Migros trusted Pricer to future-proof its operations.
Boost Operational Efficiency
Free up staff from repetitive tasks and enable more intelligent workflows, allowing time to be reallocated more effectively, with the help of electronic shelf labels.
Improve Shopping Experience
The shelf is no longer just a price display - it's a dynamic channel for engagement, branding and storytelling.
Electronic Shelf Labels (ESLs)
Pricer’s electronic shelf labeling solution (ESL) helps you to save time with automatic price updates. It’s more cost-efficient than paper, and improves your customers’ experience with accurate, reliable pricing.
Pricer helps retailers take the right path to performance by providing an ESL platform with the lowest TCO
