Maximize Promotional Impact at the Shelf Edge

Benchmark study reveals how next-generation shelf displays turn passive browsers into high-value buyers
 

Are your campaigns delivering their full potential?

When peak retail periods hit, from major holiday rushes like Black Friday and Christmas to high-traffic year-round promotions, the shelf edge becomes your most critical conversion point.

Yet 70% of retail purchase choices happen right in the aisle, where standard price tags often blend into the background.  

While baseline Electronic Shelf Labels (ESLs) streamline store-wide operational efficiency, high-value promotional zones, like feature bays and end-caps, demand dedicated visual impact to capture shopper decisions before they walk past.

Promotional displays deliver immediate, measurable top-line growth

To measure the commercial impact of modernizing these key decision points, Pricer collaborated with independent researchers at Retail Academics to evaluate our flagship display platform, Pricer Avenue™, in active East of England Co-op stores.

Conducted across live supermarket environments using a controlled Latin Square Design across 66 SKUs, the study proves that purpose-built promotional displays deliver immediate, measurable top-line growth.  

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Key insights inside the benchmark report:

 

+4.8% Sales Uplift

How next-generation modular displays combining branding and high-impact visual content convert casual browsing into higher basket value.

43% Faster Discovery

Why high-contrast promotional labels help shoppers identify key offers cutting through aisle noise during high-density shopping periods.

90% Higher Purchase Intent

What shoppers expect at the point of sale, and why 9 out of 10 report higher interest in buying when feature displays are upgraded.

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Peak Readiness and Trade Marketing ROI

Practical ways to leverage high-impact feature bays to maximize joint brand-retailer campaign performance and increase return on trade spend. 

 

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