Up to 99.7% of retail assortments go completely unnoticed by shoppers operating on subconscious autopilot. Discover how leading retailers and CPG brands use behavioral science and dynamic shelf-edge technology to cut through visual fatigue and unlock a proven +5% sales lift this peak season.
During peak season, retail aisles face unprecedented visual density.
Retailers and brands invest heavily in Q4 campaign strategies, seasonal activations, and promotional pricing. Yet inside the store, overburdened shoppers naturally rely on cognitive shortcuts. They navigate quickly, stick to habitual routines, and filter out 99.6% of standard in-store communication. Adding more static POS materials or secondary signage does not capture attention, it compounds visual noise and increases shopper fatigue.
How can retailers make key seasonal campaigns instantly discoverable while delivering a seamless, high-value customer experience? And how can CPG brands ensure their trade marketing investment delivers actual shelf-edge conversion?
What this webinar covers
Join Retail Academics and Pricer for an exclusive 35-minute session on the shopper psychology behind in-store decision-making. We will explore recent behavioral research and review empirical field study data demonstrating how strategic shelf-edge optimization turns passive browsing into confident, frictionless purchasing.
What you will learn
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The behavioral science of in-store attention
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The 4-stage shelf conversion funnel
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Overcoming autopilot through strategic visual hierarchy
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Empirical field study findings
- In-store retail media opportunity
Webinar details
📅 Live on November 11, 2026
⏱️ 9.00 AM EST | 3 PM CET
⌛ 35 mins + 10mins live Q&A
