Skip to content

Delhaize Belgium selects Pricer’s Graphic EPaper labels for its stores


Delhaize Belgium selects Pricer’s Graphic E-Paper
labels for its stores

Stockholm, December 14th 2012

Pricer, the world leader in electronic labelling solutions, announced on July 17th 2012
that it received an order from one of the top 25 retailers worldwide.

Pricer can now inform that this customer is the Belgian retailer Delhaize.
The project has expanded to include 27 stores in Belgium.

Delhaize Belgium, part of Delhaize Group, is a major player in retail in Belgium,
where its market share is around 25% with approximately 800 stores.

"We have followed a rigorous evaluation process", explains Tanguy t'Serstevens,
Vice President Supply Chain Delhaize Belgium. "We asked our customers,
studied the ease of installation and daily operations of the labels, and also the
reactivity of various Electronic Shelf Label providers. We have chosen Pricer for the
readability of their display technology, maturity, ease of deployment of their solution
and their two-way communication capabilities".

The Pricer DotMatrix labels offer a display with extremely clear information and high contrast.
Their superiority in terms of readability is due to the use of real "E-paper technology”
providing a wider angle of vision regardless of the lighting conditions.

Graphic labels can display significantly more information than just price of the
product, helping both the retailer and the consumer.
"This collaboration is an important step for Pricer", says Fredrik Berglund, CEO
of Pricer. "Delhaize is part of the top 25 retailers in the world and it is the first TIER
one retailer to deploy graphical labels of this magnitude. We are confident about the
continued extension of this contract to cover more stores in Belgium and from there
to other countries”.

For further information, please contact:
Fredrik Berglund, CEO or Harald Bauer, CFO Pricer AB: +46 8 505 582 00


Download as PDF