Skip to content

Gartner® Report - Create Hyper-immersive Experiences Through Unified Retail Commerce

Complimentary Download

In today's competitive retail landscape, consumers expect more than just a physical store. They crave hyper-immersive experiences that blend the best of digital and physical shopping.

This report from Gartner® outlines the importance of unified retail commerce, integrating digital and physical storefronts to deliver a seamless customer journey.

Pricer's in-store solutions for shelf edge automation and communication, based on electronic shelf labels and unique technology can help retailers bridge this gap and save both money and time as well as enable a better shopping experience with real-time promotions etc.

The report dives into the changing consumer expectations and highlights the challenges faced by retailers in meeting them.

Key Findings:

  • According to the National Retail Federation, physical stores remain the primary point of purchase for consumers, accounting for approximately 70% of total retail sales.

  • Consumers increasingly desire more specific and localized products while shopping in physical stores.

  • Retailers are facing more pressure to enhance in-store capabilities as digital channels fail to provide differentiated experiences.

  • Understand the key findings and challenges impacting the retail industry.

  • Discover best practices for delivering customer-centric experiences.


This comprehensive Gartner report offers a roadmap for creating a winning strategy in the age of hyper-immersive retail. 


I just wanted to let you know that this report is no longer available. Have a look at this Forrester report instead.



Gartner Et AI, Create Hyper-immersive Experiences Through Unified Retail Commerce , Max Panther Hammond, Kelsie Marian, 10 July 2023.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.