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Carrefour & Pricer – when labels make the difference

Carrefour & Pricer – when labels make the difference


The retail group Carrefour, Pricer’s customer for 20 years and one of Europe’s largest retailers, recently renewed its trust in Pricer as its exclusive supplier of electronic shelf label (ESL) solutions for three years.


In this video, Miguel González, Global Chief of Technology and Data Officer & Digital Transformation at Carrefour, highlights why Pricer’s in-store automation and communication solutions make a difference and why electronic shelf labels are critical to the day-to-day operations in Carrefour’s stores going forward in areas such as:

New generation promotion

Attractive brand designs, room for nutritional or environmental attributes, NFC and QR codes to add to basket or check the product information... many ways to re-imaginate promotion!


The new electronic shelf labels are far more efficient and unlock new business features: display of advanced promotions and optimization of operations. The system is easy to handle since prices and offers can be updated directly from Carrefour’s inventory and promotion management applications.

Retail media

The new ESLs can be an additional channel for brands to run advertising campaigns directly in the store. Carrefour is also testing Pricer’s new digital signage solution in one of their stores in Paris, with a touchscreen banner which can display brand ads and deals right next to the product price.