SmartTAG Power & Power+

The most powerful e-paper label ever created.

Next generation electronic shelf label (ESL) specifically designed to support even the most demanding activities in the new era of store floor automation and digitalization. Compatible with SmartTAG rails and optical access points.


  • E-paper graphic display for best wide angle readability
  • Display color: black, white, red
  • Open front (optional)
  • NFC
  • Fully graphic, E-ink displays – paper like
  • Up to 10 years battery life (15 years for Power+)


  • Dynamic geolocation
  • Most sustainable ESL label

• 50–75% reduction of battery footprint vs equivalent ESLs on the market
• Designed for refurbishment at large scale and for highest yield recycling

  • Multi-color and multi-level flash for different use cases (RGB, Flash types: 4)

Digital Shelf Label with Superior Battery Lifetime

– Superior energy performance achieving unrivaled battery lifetime, even at heavy usage (35–170% more energy compared to already Best-in-Class SmartTAG).
– New innovative integrated flag attachment system
– High-speed bi-directional optical wireless communication (over 30,000 price updates per hour)

New industry leading LED-flash solution

– Sub-second response time
– 4 flash types, optimized for different types of store activities
– 7 colors


Pricer SmartTAG Power - ESL for Retail

SmartTAG Power (+) Black & White Casing

SmartTAG Power M2.6

Get in touch with Pricer for more information