Pricer’s exclusive agreement with Carrefour

In response to recent media reports regarding pilot projects between Carrefour and other providers of digital store solutions, Pricer wishes to clarify that the company has maintained a long-standing partnership with Carrefour for more than 20 years, with installations in over 1,700 stores, and that the exclusive agreement signed between the parties in 2023 remains in full effect and unchanged.

The agreement grants Pricer exclusive rights to supply electronic shelf label (ESL) based solutions to Carrefour for a period of three years. It includes both new installations and the replacement of existing systems, with the aim of optimizing in-store automation and shelf-edge communication.

It is common practice in the retail industry for leading retailers to test and evaluate new technologies from multiple providers. Pricer sees this as a natural part of an industry in constant evolution and continues to deliver in accordance with the current agreement with Carrefour.

For further information, please contact:

Magnus Larsson, President and CEO, +46 704 316851

Mats Arnehall, Chief Commercial Officer, +46 70-8108084

info@pricer.com

About Pricer

Pricer is a pioneer and partner for in-store communication and digitalization in the rapidly evolving retail tech landscape. As a global technology leader, we empower leading retailers worldwide to shape effortless and inspiring shopping experiences that fundamentally change buying behaviors, boost sales, and drive operational efficiency. Leveraging cutting-edge innovation, we deliver scalable, high-performing solutions that easily integrate with existing systems, are energy-efficient, and user-friendly. Founded in Sweden in 1991 and listed on Nasdaq Stockholm, Pricer has delivered over 350 million electronic shelf labels in more than 28,000 stores across more than 70 countries. For further information, please visit  www.pricer.com

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