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Pricer Italy to automate in-store communication in Italian beauty chain Pinalli’s stores


With the framework agreement signed with Pinalli, which provides for in-store digitization of all stores of the well-known Italian beauty chain, Pricer Italy makes its debut in the cosmetics sector.

Pinalli, present on the Italian market for almost 40 years, currently has over 60 beauty stores located in the most strategic areas of central-northern Italy, as well as e-commerce and a logistics center of 5000 m2.

“We are absolutely delighted to have signed this agreement with Pinalli, which provides for direct management by Pricer Italy in terms of digitization and support of all the brand’s stores. Pinalli will benefit from all advantages of Pricer’s electronic shelf labels solution and our interference-free wireless optical technology, which ensures a stable and future-proof solution, in addition to the reduced energy consumption of the labels. We will install about 5,000 electronic shelf labels per store, and all the stores will be interconnected through Pricer Plaza, our sophisticated IOT cloud-based platform which is characterized by excellent safety standards, responsiveness, flexibility, and high scalability”, says Michael Cacciatore, Country Manager, Pricer Italy.

The installations have been initiated and will be completed in the coming months. The automation of in-store communication represents a major step on Pinalli beauty chain’s digitalization journey as the stores now will be interconnected and able to communicate through Pricer’s solution. The electronic shelf labels guarantee accurate and synchronized pricing across the chain and improve the daily work of the employees.

“We chose Pricer for the digitalization of our stores, as their wireless optical communication system and electronic shelf labels perfectly match our goals of guaranteeing ever greater customer service and real-time price changes. To be able to make this big step we wanted to collaborate with a European partner that could guarantee high reliability and return on investment – values which we have identified in Pricer”, says Letizia Elefanti, IT Director at Pinalli.

For further information, please contact:

Michael Cacciatore, Country Manager Italy, +39 02 94752325

Mats Arnehall, Head of Region Europe, +46 70 8108084

About Pricer

Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit

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