Skip to content

Pricer: Dutch supermarket chain Plus places 55 MSEK order


Pricer AB has received an order of approximately 55 MSEK from the Dutch co-operative supermarket chain Plus to equip 80 stores previously under the Coop banner with electronic shelf labels. The roll-out is planned to start in April 2022 and to be finalized before the end of the year.

Pricer’s customer Plus recently announced the merge with Coop in the Netherlands. The merged company will operate under the name Plus becoming the third full-service supermarket chain in the Netherlands. In total Coop brings some 300 stores into the merged company, which will have approximately 550 stores.

Two years ago, Plus made the strategic decision to roll out Pricer’s electronic shelf label (ESL) platform to all of its stores. The solution is based on Pricer’s cloud-based ESL platform, Pricer Plaza, which increases the efficiency of several in-store processes in the whole chain, and SmartTag Power labels.

Following the successful implementation, Plus is now installing Pricer’s platform in 80 of the Coop stores. The ability to add real-time flash functionality to the shelves offers significant advantages to the store operations as the chain uses the technology to support several in-store processes, such as picking of online orders, optimizing the processes for inventory and stock management, efficient price management and minimizing food waste.

“We value Pricer’s ability to offer both innovation as well as reliability and durability,” says Duncan Hoy, CEO at Plus.

“Pricer’s innovative solutions for in-store digitalization, based on our hardware, software and cloud-based services, has given Plus a real edge in the market. This renewed confidence from Plus underscores the reason why Pricer’s fast, scalable and future-proof solution is chosen by leading retailers to optimize the store operations and take customer experience to the next level,” says Helena Holmgren, CEO at Pricer.

The order value of approximately 55 MSEK is excluding the cost of Pricer Plaza, installation and future technical support, and will be included in Pricer’s order intake for the first quarter of 2022.

For further information, please contact:

Helena Holmgren, President and CEO, +46 702 870 068

Susanna Zethelius, CFO, +46 704 440 092

This information is information that Pricer AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 11:00 CET on 10 February, 2022.

Every care has been taken in the translation of this document. In the event of discrepancies, the Swedish original will supersede the English translation.

About Pricer

Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit

Attached files