Pricer appoints Claes Wenthzel as CFO
Claes Wenthzel has been acting CFO at Pricer AB since February 12, 2024, and is as of September 1, 2025, appointed CFO.
He has extensive and broad experience as CFO in international and listed companies. He has been the CFO at companies such as Newsec group, Resurs Holding AB, Starbreeze and Catena Media, as well as acting CFO at Pricer.
“I am are very pleased that Claes has accepted the role as permanent CFO. During his time as acting CFO, he has played a critical role in strengthening the company’s financial position. As he now continues in the role on a permanent basis, I look forward to working together with him to further develop the company and achieve our long-term financial goals”, says Magnus Larsson, President and CEO at Pricer.
For further information, please contact:
Magnus Larsson, President and CEO, +46 70 431 68 51
Claes Wenthzel, +46 70 862 01 22
info@pricer.com
About Pricer
Pricer is a pioneer and partner for in-store communication and digitalization in the rapidly evolving retail tech landscape. As a global technology leader, we empower leading retailers worldwide to shape effortless and inspiring shopping experiences that fundamentally change buying behaviors, boost sales, and drive operational efficiency. Leveraging cutting-edge innovation, we deliver scalable, high-performing solutions that easily integrate with existing systems, are energy-efficient, and user-friendly. Founded in Sweden in 1991 and listed on Nasdaq Stockholm, Pricer has delivered over 350 million electronic shelf labels in more than 28,000 stores across more than 70 countries. For further information, please visit www.pricer.com
Attached files