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Norwegian retailer Felleskjøpet orders Pricer’s in-store solution from StrongPoint


Pricer’s partner StrongPoint has signed an agreement with the Norwegian retailer Felleskjøpet Rogaland Agder for Pricer Plaza and electronic shelf labels in all its 21 ‘BondeKompaniet’ stores.

Felleskjøpet Rogaland Agder retails a range of items, including agricultural equipment, gardening tools, pet supplies, and household hardware. This is the first time StrongPoint has worked with the retailer. Felleskjøpet has around 200 stores across Norway and Sweden and had a turnover of NOK 20.2 billion in 2022.

“We are pleased to announce our agreement with StrongPoint with the intention to implement electronic shelf labels across all of our BondeKompaniet stores. StrongPoint offers excellent solutions perfectly tailored to our retail environment. This electronic shelf label solution will enable us to efficiently update prices, ensuring our customers receive accurate pricing at all times. This implementation will streamline our in-store operations, allowing us to utilize our time more efficiently,” said Thomas Nilsson, Regional Manager, BondeKompaniet.

“We are delighted that Felleskjøpet has chosen our cutting-edge electronic shelf label solution with our cloud-based platform Pricer Plaza. This strategic decision ensures not only swift and secure integration of our solution but also empowers this retailer with optimal management capabilities. Our cloud-based platform facilitates real-time decision-making for the entire chain or individual stores”, said Mats Arnehall, Head of Region Europe at Pricer.

“This serves as a perfect example of how our emphasis on the grocery sector generates significant positive impacts across other retail segments. Even amid economic uncertainty, retailers persist in investing in business-critical technologies that enhance efficiency and foster improved customer experiences. I am delighted to welcome another new customer and eagerly anticipate establishing a long-standing relationship with them,” said Jacob Tveraabak, CEO of StrongPoint.

The rollout of the project is expected to begin in early 2024 and be completed in 2025.

For further information, please contact:

Mats Arnehall, Head of Region Europe, +46 70-8108084

Magnus Larsson, President and CEO, +46 704 316851

About Pricer

Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry-leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit

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