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Framework agreement with Baltics grocery retailer Rimi for Pricer’s solution


One of the largest retailers in the Baltics, Rimi (part of ICA Group), has signed a framework agreement with StrongPoint to supply and install Pricer’s shelf edge automation and communication based on electronic shelf labels to potentially all its 300 stores across the three Baltic countries.

The framework agreement is a result of a successful pilot project in Latvia run by StrongPoint for Rimi that tested the efficiency savings of the technology. Similar efficiency tests will be made in Rimi stores in Lithuania and Estonia. 

“Pricer’s scalable and process-optimized solution is an integral part of the stores of the future enabling real-time information to be shared at the shelf edge, where it matters most to store employees and consumers. I would also like to highlight the great cooperation between several teams within our organization and StrongPoint Baltics,” said Mats Arnehall, Head of Region Europe at Pricer.

“This is an important step in shelf digitalization in the Baltic region as the largest retailers move towards more efficient store operations. Pricer electronic shelf labels are an integral part of the digital stores of the future, creating better customer experiences and easier for staff to manage their stores. We look forward to working with Rimi on this project over the coming years helping them drive efficiency savings,” said Rimantas Mažulis, SVP and MD StrongPoint Baltics.

For further information, please contact:

Mats Arnehall, Head of Region Europe, +46 70 8108084

Magnus Larsson, President and CEO, +46 704 316851

Every care has been taken in the translation of this document. In the event of discrepancies, the Swedish original will supersede the English translation.

About Pricer

Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry-leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit

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