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Shell petrol station wins Retail Award with Pricer ESL

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Shell petrol station wins Retail Award with Pricer ESL

2009-01-06

The Shell flagship 'De Lucht-West' convenience store has recently been awarded the prestigious Dutch 2008 ICT Retail Award for its innovative store concept of 'flexpricing' with Pricer ESL.

Pricer's partner Toshiba Tec teamed up with Dutch system integrator Extendas to deliver the market's fastest ESL two-way communication platform. The Pricer system will enable the store to have flexible pricing during its 24/7 operation and increase customer satisfaction with timely promotions.