Pricer unveils DotMatrix ESL at NRF 2007
Pricer, the worldwide leader of electronic display and secure price information systems, will unveil its new *DotMatrix Wireless Display at the 2007 National Retail Federation Show in New York on January 15-16. The DotMatrix Display is an innovative new electronic shelf label (ESL) that wirelessly integrates and displays promotional information along with the pricing of each product. The launch of DotMatrix is the first U.S. adaptation of the technology.
* DotMatrix is also presently being launched in Europe and Japan.