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Phoceis and Pricer Develop ‘Indoor’ Geolocation Solution Using ESL Infrastructure


Phoceis and Pricer Develop ‘Indoor’ Geolocation Solution Using ESL Infrastructure

Phoceis, a digital marketing and consulting agency specialising in connected commerce, and Pricer, a company specialising in electronic shelf label (ESL) solutions, are proud to announce a major technological advance in the ‘indoor’ geolocation of products in the sales area.

Phoceis and Pricer have partnered to launch research in order to use the communication infrastructure of ESLs as the basis for an internal navigation solution.

Full-scale tests have demonstrated that products equipped a Pricer ESL were located very precisely. The novelty derives from the fact that the solution requires no additional work skills or installation of redundant infrastructure: the location of products in the store and customer guidance is done in the exact same way as a geolocation system equipped with BLE (Bluetooth Low Energy) beacons.

This is an example of a highly positive and productive cooperation between a manufacturer and a mass-market distributor, which will greatly improve the in-store customer experience.

This initiative has been undertaken as part of the call for ‘New Shopping Experience’ proposals, issued by the Pôle de Compétitivité Industries du Commerce (PICOM, or Center for Competitiveness in Business Industries), which aims to present innovative projects on usability within the context of developing connected commerce.

This device will be presented at the Innovation Connected Show (ICS), held on 16 -17 September, 2014, in Toulouse.

About Phoceis:
Phoceis is a digital marketing and commerce consulting agency, which supports brands in developing and implementing their digital strategy on nomadic and mobile devices. In addition to the development of mobile sites and apps, drawing on its extensive experience in IT services, Phoceis stands out thanks to a Research & Development team which offers and develops innovative concepts relating to major issues surrounding connected commerce.

The company operates in France and China, and its client list includes Auchan, But, Pizza Pai, le Furet du Nord, and 3 Suisses.

About PICOM:
PICOM comprises around sixty distribution companies, service companies and digital technology companies, such as Atos, Auchan,Castorama, Decathlon, IBM, La Poste, Leroy Merlin, Mobivia-Norauto, Orange and many SMEs and budding startups, as well as higher education and research institutions of the University of Lille Nord de France, such as the École Centrale de Lille, Télécom Lille,EDHEC Business School and INRIA Lille. Its mission is “the development of a global reference point for the distribution of the future.”

About Pricer:
Pricer provides the retail industry’s leading electronic display and Electronic Shelf Label (ESL) platform, solutions, and services for intelligently communicating, managing, and optimizing price and product information on the retail floor. The platform is based on a two-way communication protocol to ensure a complete traceability and effective management of resources. The Pricer system significantly improves consumer benefit and store productivity by simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and scalable ESL solution. Pricer has installations in over 50 countries with the largest ESL world market share. Customers include many of the world’s top retailers and some of the foremost retail chains in Europe, Japan and the USA. Pricer, in co-operation with qualified partners, offers a totally integrated solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further information, please visit