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Meet Magnus Larsson – New acting CEO of Pricer

Meet Magnus Larsson – New acting CEO of Pricer


As you probably know by now, Magnus Larsson is the new acting CEO of Pricer. While he is certainly not new to the company, having served as Vice President Customer operations, Head of Region for the Nordic and Baltic countries, and a member of the management team, we thought it was a good opportunity to ask him about his view on the company and the future.

How does it feel to have been appointed acting CEO?

I am very grateful to get the opportunity to lead such a fantastic organization with dedicated professionals. Together with our clients and partners we have been at the forefront of the industry for three decades, but more importantly we have never settled. On the contrary, we have always focused on being the best partner for what’s next.

I will continue to lead a path of growth together with our energetic people, progressive customers, and long-term partners. I have met many of you on my journey so far and look forward to meeting more of you in the time to come.

I am also grateful to Helena Holmgren, our previous CEO, who has guided our constant transformation and made us all better. This important mission of constant change and innovation will continue, and we could not be in a better position to lead the industry with new thinking and solutions.

What experiences and competences do you bring to the company?

In the last few years, I have focused on developing Pricer’s service offering and organization, and these experiences will be helpful as we continue to execute on our strategy. Also, in my previous positions within the company, I have worked closely with customers and partners to solve the challenges they face today and tomorrow. These experiences can help me create the best possible environment for all our dedicated people to focus on the right things for the future.

What is your view on Pricer and the market?

It is with a sense of humility that I look at all the great things we have achieved as a company so far, but also with a sense of excitement when I look at all the great things ahead. Retailers of tomorrow face a more competitive landscape than ever and want to increase automation and digitalization. We are in a perfect position to lead this transformation together with our customers, improving store efficiency, sales, and the customer experience.

What are your plans for the company ahead?

We have decades of experience being a world leading hardware producer, but more importantly we now lead the way to the smart retail of tomorrow. It is only possible with the trust from our long-serving customers, the dedication and energy from our people and our shared drive for innovation.

Therefore, my first responsibility is to listen to our great organization, progressive customers, and partners, and ensure our mission is delivered on every day. In the longer perspective I will focus on ensuring we continue to lead the transformation of retail with bold thinking and new innovations. Our three decades of experience have prepared us for the moment that we are in now, and I could not be more grateful to be on this journey together with all of you.


Published on February 16, 2022