First full European DotMatrix store up and running
Aldeasa has made a first installation of DotMatrix ESLs in one of their airport Palma de Mallorca duty-free shops. Specific needs of pricing for EU residents, EU non residents and sales determined their choice on a Pricer solution relying exclusively on DotMatrix (DM) for all items.
The DotMatrix ESLs, DM 90 and DM 110, are customized with yellow or red to meet Aldeasa brand colors. The aim is to install ESL in several other airport stores, and to be able to manage pricing from the same platform. This order was made at Euroshop 2008!