News and press releases

Invitation for presentation of Pricer’s interim report for the fourth quarter 2022

Press release / 2023-01-30

Pricer AB will present its interim report for the fourth quarter 2022 in a webcast on February 10 at 14.00 CET.


According to the financial calendar, Pricer will publish the report for the fourth quarter 2022 on Friday February 10 at approximately 8.30 CET. Pricer hereby invites to a presentation of the report on the same day. Magnus Larsson, President and CEO, and Susanna Zethelius, CFO, will present the report and answer questions. Date: February 10,… Read more

Pricer presents Store-in-a-Store solution at NRF 2023

Press release / 2023-01-12

At NRF Retail’s Big Show 2023, Pricer is showcasing shelf-edge automation and communication solutions to meet retail trends and support leading retailers.


Designated backroom picking areas are becoming the new paradigm in store operations. At NRF 2023 Pricer is showcasing a Store-in-a-Store solution enabling two coexisting Pricer Plaza electronic shelf label (ESL) environments bringing new levels of efficiency for customer service and order fulfillment. Retailers are seeing the logic of keeping the high runners in a designated… Read more

Pricer enters new debt financing to finance continued growth

Regulatory press release / 2022-12-16

Pricer Aktiebolag (publ) (”Pricer”) has contracted a new debt financing agreement of 250 MSEK with a credit fund advised by Ture Invest Partners AB. The aim is to refinance parts of Pricer’s existing revolving loans and increase the group’s financial flexibility for continued growth.


“We are delighted by the strong support that we are experiencing for our strategy. With a new debt financing, we are investing in continued growth”, says Magnus Larsson, President and CEO, Pricer. For further information, please contact: Susanna Zethelius, CFO, +46 704 440 092 Magnus Larsson, President and CEO, +46 70 431 68 51 [email protected] This information is… Read more

Magnus Larsson appointed President and CEO of Pricer

Regulatory press release / 2022-12-07

The Board of Directors of Pricer has appointed Magnus Larsson President and CEO of Pricer AB, after having served as acting CEO since February this year.


“The entire board and I are very happy to announce that Magnus Larsson has accepted the position of CEO of Pricer. During his nine months as acting CEO, he has demonstrated strong commitment and leadership, and the ability to build a successful organization and act with the speed that is required today. We are convinced… Read more

Norwegian DIY chain signs frame agreement for Pricer Electronic Shelf Labels with value up to 45 MSEK

Press release / 2022-11-30

Pricer’s partner StrongPoint has today signed a frame agreement with Løvenskiold Handel AS, to supply and install Pricer Electronic Shelf Labels (ESL) to their Maxbo stores in Norway.


This will be the first ever roll-out of ESLs at Maxbo stores, and installation is set to start in Q1 2023 and expected to be completed by end of 2024. The value of the frame agreement is up to 45 MSEK, including the cost of installation and future technical support. “In light of increasing price… Read more

Pricer ESLs deliver investment payback period of 18 months, new study shows

Press release / 2022-11-28

Pricer, the provider of leading shelf edge automation and communication solutions, has been found to deliver a significant ROI based on operational efficiencies and digitally enhanced store estates that help to protect margin, according to ‘The Total Economic Impact™ of Pricer’, a commissioned study conducted by Forrester Consulting in November 2022.


The study, which explores the cost savings and business benefits of in-store digitalization enabled by Pricer’s Electronic shelf label (ESL) solution, found that Pricer delivers a five year ROI of 277%. Having conducted in-depth interviews with representatives of three grocery retail businesses that have deployed Pricer in their stores, Forrester combined the results into a… Read more

Pricer and StrongPoint deepen and broaden strategic partnership

Press release / 2022-11-15

Pricer deepens and broadens its strategic partnership with StrongPoint ASA, a leading grocery retail technology provider. StrongPoint has been a reseller and installation provider of Pricer’s Electronic Shelf Labels (ESLs) solutions for more than 20 years.


The new agreement broadens StrongPoint’s geographical scope to the UK, Ireland, expands the current agreement in Spain and re-affirms StrongPoint’s distribution rights in Norway, Sweden and the Baltics. “We are proud to broaden and deepen our relationship with Pricer and look forward to bringing their world-class technology to more grocery retailers. Inflationary pressures and increased… Read more

Nomination committee appointed ahead of 2023 Annual General Meeting of Pricer AB

Regulatory press release / 2022-11-09

In accordance with the decision at the Annual General Meeting on May 11, 2022 Pricer’s Chairman of the Board Knut Faremo has contacted the company’s three largest shareholders to form a Nomination Committee. Shareholders shall also include such a group of two or more shareholders who have notified the Chairman of the Board that they wish to participate jointly in the Nomination Committee’s work.


The shareholders and representatives comprising the Nomination Committee are: – Göran Sundholm, own holding. – Ulf Palm, nominated by Sifonen AB/Lars Ingvarsson and David Ingvarsson, Hans Granberg, Anderssons Livs i Tingsryd AB/Simon Andersson and Per-Olof Andersson, Stefan Olsson Management AB/Stefan Olsson as well as Ulf Palm. – Marc St John Webb, nominated by Quaero Capital… Read more

Interim report January–September 2022 – Pricer AB (publ)

Regulatory press release / 2022-10-27

High growth during the third quarter with an increase in order intake of 77.9% and net sales of 16.0% Q3 2022 · Net sales amounted to SEK 575.5 M (496.0), an increase of 16 percent compared to the same period last year. · Of net sales, SEK 11.4 M (8.0) refers to recurring revenue, an… Read more

Pricer’s partner JRTech Solutions installs ESLs within Canadian pharmacies

Other news / 2022-10-26

Pricer’s partner JRTech Solutions installs ESLs within Canadian pharmacies Pricer’s partner JRTech Solutions has installed Pricer’s latest generation of fully graphic SmartTAG Power+ electronic shelf labels (ESL) within 10 Jean Coutu pharmacies in Canada. “Finding the right technology that would support our staff in their operations, especially in price management, was one of our top… Read more

Invitation for presentation of Pricer’s interim report for the third quarter 2022

Press release / 2022-10-18

Pricer AB will present its interim report for the third quarter 2022 in a webcast on October 27 at 13.00 CET.


According to the financial calendar, Pricer will publish the report for the third quarter 2022 on Thursday October 27 at approximately 8.30 CET. Pricer hereby invites to a presentation of the report on the same day. Magnus Larsson, acting CEO, and Susanna Zethelius, CFO, will present the report and answer questions. Date: October 27, 2022… Read more

Pricer’s partner JRTech Solutions to install ESLs within RONA Affiliated Dealer Stores throughout Canada

Other news / 2022-10-17

Pricer’s partner JRTech Solutions to install ESLs within RONA Affiliated Dealer Stores throughout Canada JRTech Solutions, Canada’s oldest and largest provider of Electronic Shelf Labels (ESLs), has secured agreements to install the latest generation of fully graphic Pricer labels, SmartTAG Power+ and the SaaS cloud platform Pricer Plaza within 24 independently-owned RONA hardware stores across… Read more

European retailer cooperative enters framework agreement with Pricer

Press release / 2022-10-03

Pricer AB has entered a framework agreement for three years with a leading European grocery cooperative.


Pricer’s long-term customer, a leading European retailer cooperative, is renewing its trust in Pricer’s scalable in-store communication solution based on electronic shelf labels (ESL). The framework agreement with this retailer, with approximately 800 independent supermarkets, runs for three years and includes the deployment of Pricer’s electronic shelf labels. Although there are no minimum commitments for… Read more

First electronic shelf label in outer space

Other news / 2022-09-27

First electronic shelf label in outer space This year, Concordia’s Space Club, Space Concordia, will be proudly supported by Pricer’s partner JRTech Solutions for their latest rocket: StarSailor, which will become the first-ever student-built liquid rocket to cross the Kármán Line and reach outer space. In honor of this partnership, JRTech Solutions has customized one… Read more

Avantis Cooperative expands its exclusive partnership with JRTech Solutions to digitize more BMR stores with Pricer electronic shelf labels

Other news / 2022-09-20

Avantis Cooperative expands its exclusive partnership with JRTech Solutions to digitize more BMR stores with Pricer electronic shelf labels Avantis Cooperative, one of the largest cooperatives in Quebec with net sales of over $650 million and also the biggest BMR Dealer in the province, is extending its exclusive agreement with Pricer’s partner JRTech Solutions, Canada’s… Read more