News and press releases

Pricer showcases color ESLs, consumer engagement, sustainability and shelf availability advances at EuroCIS

Press release / 2022-05-16

At EuroCIS, the most important trade fair for retail technology in Europe, Pricer will be showcasing its scalable solution for in-store communication, together with several ecosystem partners.


Pricer, the leading in-store communication company and market leader in electronic shelf labels (ESLs), is proud to be present at EuroCIS in Düsseldorf on May 31 – June 2. Pricer will be showcasing an array of different solutions for in-store efficiency and enhanced customer experience: Pricer SmartTag Color – Pricer will present its extended SmartTag… Read more

Information from Annual General Meeting 2022 in Pricer AB

Regulatory press release / 2022-05-11

Pricer AB held its Annual General Meeting May 11th 2022. Due to the spread of covid-19 the Annual General Meeting was carried out by way of postal vote only, without physical participation. The following main decisions were made: Adoption of the Profit and Loss Statements and the Balance Sheets The AGM resolved to adopt the… Read more

Save the Date for Pricer Capital Markets Day on June 8, 2022

Press release / 2022-05-05

Pricer will host a Capital Markets Day on Wednesday June 8, 2022, 14.00–16.30 CET, in Stockholm, Sweden.


The Capital Markets Day provides an opportunity for investors, analysts, and media to get an update on the strategy and development of Pricer. The Capital Markets Day is scheduled as a physical event but will also be streamed live for those who prefer to participate remotely. More information will be announced closer to the date.… Read more

Interim report January–March 2022 – Pricer AB (publ)

Regulatory press release / 2022-04-26

High order intake of 24.4% and net sales growth of 18.6 % Q1 2022 · Net sales amounted to SEK 465.9 M (392.9) an increase of 18.6 percent compared to the same period last year. · Operating profit amounted to SEK -9.7 M (17.3), which corresponds to an operating margin of -2.1 percent (4.4). ·… Read more

Pricer participates in Touch Taiwan together with E Ink

Press release / 2022-04-25

Pricer is proud to be participating in Touch Taiwan, the trade show for displays and solutions, together with the leading ePaper technology company E Ink.


Pricer will be showcasing its four color labels using the E Ink Spectra 3100 technology, a four pigment ink system that incorporates retailers’ requests for additional color functionality. “We continuously improve our R&D based on the feedback from ecosystem partners to provide the best possible ePaper technology to customers. It is a win-win to have… Read more

Invitation for presentation of Pricer’s interim report for the first quarter 2022

Press release / 2022-04-13

Pricer AB will present its interim report for the first quarter 2022 in a webcast on April 26 at 13.00 CET.


According to the financial calendar, Pricer will publish the report for the first quarter 2022 on Tuesday April 26 at approximately 8.30 CET. Pricer hereby invites to a presentation of the report on the same day. Magnus Larsson, acting CEO, and Susanna Zethelius, CFO, will present the report and answer questions. Date: April 26, 2022… Read more

Pricer publishes the annual report 2021

Regulatory press release / 2022-04-11

Pricer AB (publ) publishes the annual report 2021.


Pricer’s annual and sustainability report for 2021, in Swedish and translated into English, is now available on the web in pdf-format. The annual report can also be ordered in print from the company and distributed via post to shareholders on demand. The Annual General Meeting will take place Wednesday May 11, 2022. The board of… Read more

Notice of Annual General Meeting in Pricer AB 2022

Regulatory press release / 2022-04-08

Pricer AB (publ) notice of Annual General Meeting 2022.


The shareholders of Pricer AB (the ”Company” or ”Pricer”) are hereby invited to attend the annual general meeting on Wednesday 11 May 2022. Due to the spread of covid-19, the board of directors has decided that the annual general meeting should be conducted without the physical presence of shareholders, proxies or third parties. Shareholders shall… Read more

Pricer updates on the first quarter of 2022

Regulatory press release / 2022-04-07

Pricer’s sales for the first quarter of 2022 are expected to amount to around SEK 465 (393) million and operating profit (EBIT) to around SEK -10 (17.3) million.


In the quarterly report for the fourth quarter of 2021, Pricer announced that increased prices for electronic components, raw materials, and transportation was the main reason for a lower operating profit compared with the same period last year. The elevated price situation has persisted and, in some cases, increased during the first quarter of 2022,… Read more

Reliable ESLs crucial for the world’s most Northern installation

Other news / 2022-03-30

The Fédération des Coopératives du Nouveau-Québec (Ilagiisaq-FCNQ) has chosen JRTech Solutions, Canada’s leading electronic shelf label provider to deploy its Pricer electronic shelf label (ESL) platform for all 17 member co-op stores in Northern Quebec, known as Nunavik, serving Inuit and Cree communities. After completing a pilot at the Great Whale River Co-op in Kuujjuarapik,… Read more

The Nomination Committee’s proposal for election of Board members

Regulatory press release / 2022-03-10

The Nomination Committee of Pricer AB (publ) has decided to propose that the Annual General Meeting 2022 approve the following proposals regarding the number of Board members and election of Board members.


The Nomination Committee proposes that the number of Board members be six (6). For the period until the end of the next Annual General Meeting, the Nomination Committee proposes re-election of Board members Knut Faremo, Hans Granberg, Jonas Guldstrand, Göran Sundholm, Jenni Virnes, and furthermore proposes that Irene Waldemarson be elected as a new Board… Read more

Musgrave rolls out digital shelf-edge capabilities to improve pricing accuracy and enhance CX

Other news / 2022-02-21

Musgrave rolls out digital shelf-edge capabilities to improve pricing accuracy and enhance CX Working with local partner, Unipos, Musgrave is implementing Pricer’s ESLs in SuperValu and Centra stores in Northern Ireland. Automated pricing capabilities will improve operational efficiencies and customer experience in-store, whilst contributing to Musgrave’s sustainability goals.  Ireland’s leading food retail, wholesale and foodservice… Read more

Pricer’s solution is installed in Carrefour stores in Italy with the “One Night Installation” iniative

Other news / 2022-02-20

Pricer’s solution is installed in Carrefour stores in Italy with the “One Night Installation” iniative With Pricer’s “One Night Installation” initiative, Carrefour has updated ten stores in Lombardy and Rome, Italy, with Pricer’s solution. These stores have initiated a digitization process with a transition from their previous radio-based electronic shelf labels to Pricer’s innovative labels… Read more

Meet Magnus Larsson – New acting CEO of Pricer

Other news / 2022-02-16

Meet Magnus Larsson – New acting CEO of Pricer As you probably know by now, Magnus Larsson is the new acting CEO of Pricer. While he is certainly not new to the company, having served as Vice President Customer operations, Head of Region for the Nordic and Baltic countries, and a member of the management… Read more

Magnus Larsson appointed new acting CEO of Pricer

Regulatory press release / 2022-02-13

The Board of Directors of Pricer has appointed Magnus Larsson as acting CEO of Pricer AB.


Magnus Larsson has been Vice President Customer Operations at Pricer since he joined the company in 2019 and is a member of the management team. He succeeds Magnus Midgard as acting CEO who succeeded Helena Holmgren who recently left the company after leading it for almost five years. “The entire board and I are very… Read more