News and press releases

Consumer electronics retailer choses cloud-based solution for full omnichannel price control

Other news / 2021-07-21

ALLO, a leading and true multichannel home electronics retailer in Ukraine, is taking the next step within store digitalization. With a cloud-based solution and electronic shelf labels from Pricer, they ensure dynamic pricing with full price control. After a pilot project which lasted for about two years and where several competing solutions were compared, ALLO,… Read more

Interim Report January-June 2021 – Pricer AB (publ)

Regulatory press release / 2021-07-20

Net sales growth of 35 percent and strong profitability improvement Second quarter 2021 · Net sales amounted to SEK 389.0 M (287.6) an increase of 35 percent compared to the same period last year. · Operating profit amounted to SEK 22.6 M (3.5), which corresponds to an operating margin of 5.8 percent (1.2). · Order… Read more

Invitation for presentation of Pricer’s interim report for the second quarter 2021

Press release / 2021-07-09

Pricer AB will present its interim report for the second quarter 2021 in an audiocast on July 20 at 13.00 CET.


According to the financial calendar, Pricer will publish the report for the second quarter 2021 on Tuesday July 20 at approximately 8.30 CET. Pricer hereby invites to a presentation of the report on the same day. Pricer’s CEO Helena Holmgren will present the report and answer questions. Date: Tuesday July 20, 2021 Time: 13.00 CET… Read more

Pricer’s partner JRTech Solutions signs new framework agreement with Metro to continue supplying Pricer electronic shelf labels

Press release / 2021-06-22

Pricer’s partner JRTech Solutions signed a new framework agreement with Metro, one of Canada’s largest food retailers, for Pricer Electronic Shelf Labels (ESL), continuing the ESL program which includes deployment services, merchandising interfaces and technical support.


The program covers the main Metro banners. These new installations are in addition to the Pricer ESL installations completed during the initial framework agreement signed between JRTech Solutions and Metro in 2018. Furthermore, JRTech Solutions and Metro have concluded an additional agreement to deploy Pricer Plaza’s Cloud Automated Product Positioning solution. This solution leverages electronic… Read more

Coop Norge signs new exclusive framework agreement to install Pricer’s system

Regulatory press release / 2021-05-31

Pricer’s Norwegian reseller, StrongPoint AS, has today signed a new framework agreement with Coop Norge to supply and install Pricer’s Electronic Shelf Labels (ESL).


The ESL agreement is an exclusive framework agreement valid from January 2021 until December 2022. The estimated value of the agreement is approximately SEK 140 million, excluding the cost of installation and future technical support. “We are proud that Coop in Norway, a long-standing customer to StrongPoint, has chosen Pricer’s robust, reliable and scalable ESL solution after a competitive tender.… Read more

Pricer Receives Roll out ESL Order from Leading Canadian Retailer

Regulatory press release / 2021-05-21

Best Buy Canada has placed an order to deploy Pricer’s Electronic Shelf Labels (ESL) system in their 129 stores. The estimated value of the new order is SEK 57 million and will be included in Pricer’s order intake for the second quarter of 2021.


Deliveries under this order are scheduled to begin during the second quarter of 2021 and be completed during the first quarter of 2022. For further information, please contact: Donald Charles Jackson, President Pricer, Inc., +1 404 863-2399 Helena Holmgren, President & CEO Pricer AB, +46 (0)702 870 068 info@pricer.com This information is information that Pricer AB is obliged to… Read more

Norwegian specialty chain continues rollout of Pricer’s Electronic Shelf Labels

Press release / 2021-05-20

Pricer’s Norwegian partner StrongPoint AS has today signed a new agreement with a Norwegian specialty chain to supply and install Pricer Electronic Shelf Labels (ESL) in 50 to 90 of the chain’s stores.


Rollout will start immediately and will be completed in 2021. Pricer estimates the value to approximately 320.000 SEK per store. ”Pricer and StrongPoint have for many years established a strong position together within Norwegian grocery retail. It is gratifying to see how the success of StrongPoint’s work is spreading into other industry verticals”, says Helena… Read more

Nationwide Marketing Group recommends Pricer’s electronic shelf labels to its members

Other news / 2021-05-17

Nationwide Marketing Group recommends Pricer’s electronic shelf labels to its members Nationwide Marketing Group has announced that it has selected Pricer as Nationwide’s preferred vendor partner for electronic shelf labels (ESL). Through the program, Nationwide will offer Pricer’s tags to all Nationwide members in the US directly, centralizing all potential ordering, invoicing and customer service.… Read more

Information from Annual General Meeting 2021 in Pricer AB

Regulatory press release / 2021-04-29

Pricer AB held its Annual General Meeting April 29th 2021. In view of the extraordinary situation prevailing as a result of the COVID-19 pandemic the Annual General Meeting was carried out by way of postal vote only, without physical participation. Presentations from Pricer’s CEO and Chairman are available on Pricer’s website, www.pricer.com.


The following main decisions were made: Adoption of the Profit and Loss Statements and the Balance Sheets The AGM resolved to adopt the Profit and Loss Statement and the Balance Sheet for the Parent Company as well as the Consolidated Profit and Loss Statement and the Consolidated Balance Sheet for the Group for 2020. Dividend… Read more

Interim Report January-March 2021 – Pricer AB (publ)

Regulatory press release / 2021-04-23

High order intake and net sales growth of 74 percent


Q1 2021 Net sales amounted to SEK 392.9 M (225.9), an increase of 74 percent compared to the same period last year. Operating profit amounted to SEK 17.3 M (7.3), which corresponds to an operating margin of 4.4 percent (3.3). Order intake was SEK 443 M (371), an increase of 19 percent compared to the… Read more

Invitation for presentation of Pricer’s interim report for the first quarter 2021

Press release / 2021-04-13

Pricer AB will present its interim report for the first quarter 2021 in an audiocast on April 23 at 13.00 CET.


According to the financial calendar, Pricer will publish the report for the first quarter 2021 on Friday April 23 at approximately 8.30 CET. Pricer hereby invites to a presentation of the report on the same day. Pricer’s CEO Helena Holmgren will present the report and answer questions. Date: Friday April 23, 2021 Time: 13.00 CET… Read more

Pricer publishes the annual report 2020

Regulatory press release / 2021-03-26

Pricer AB (publ) publishes the annual report 2020


Pricer’s annual and sustainability report for 2020, in Swedish and translated into English, is now available on the web https://www.pricer.com/investor-relations/annual-reports/ in pdf-format. The annual report can also be ordered in print from the company and distributed via post to shareholders on demand. The Annual General Meeting will take place Thursday April 29, 2021. Due to… Read more

Notice of Annual General Meeting in Pricer AB

Regulatory press release / 2021-03-24

Pricer AB (publ) notice of Annual General Meeting 2021


The shareholders of Pricer AB (the ”Company” or ”Pricer”) are hereby invited to attend the annual general meeting on Thursday 29 April 2021. Due to the spread of covid-19, the board of directors has decided that the annual general meeting should be conducted without the physical presence of shareholders, proxies or third parties. Shareholders shall… Read more

Pricer AB appoints Susanna Zethelius as new CFO

Regulatory press release / 2021-03-17

Pricer has recruited Susanna Zethelius as new CFO and member of the Executive Management Team. Susanna will take office no later than September 1, 2021.


Susanna is currently the CFO at Clear Channel Scandinavia. In addition to her experience as CFO in a growth company, Susanna has had roles such as management consultant and financial analyst after graduating from Stockholm School of Economics. “I am pleased to welcome Susanna to Pricer. Her strategic and analytical skills together with her personal… Read more

NorgesGruppen equips an additional 350 stores with Pricer’s system

Regulatory press release / 2021-02-12

Pricer’s Norwegian reseller StrongPoint AS has today signed a new agreement with NorgesGruppen, the largest grocery retailer in Norway, to supply and install Electronic Shelf Labels (ESL) from Pricer to 350 of its stores.


The value of the order is approximately SEK 110 million excluding the cost of installation and future technical support. The ESLs will be ordered, delivered and installed to NorgesGruppen’s stores between Q1, 2021 and Q4, 2023. “The renewed trust from NorgesGruppen is proof of the value that our robust and highly scalable system adds when it comes… Read more