Cost-of-living prompts discounter switching: 56% of UK shoppers have switched entire weekly shop to Aldi or Lidl
The continued cost-of-living squeeze is prompting consumers to switch their grocery spend to discounter supermarkets, such as Aldi and Lidl, as well as making shoppers less loyal to the grocery brands they buy from, the latest research from Pricer, the world’s most trusted provider of shelf edge automation and communication solutions, reveals. Original research of 1,000 UK shoppers by Pricer ...