Pricer Blog

Para muchos minoristas, la IA sigue siendo un concepto difuso que podría ayudarnos potencialmente en el futuro. Pero la realidad es que la IA ya está aquí y, en tiempos de incertidumbre económica, puede ayudar a los minoristas a tomar decisiones más precisas. El experto en IA de Pricer, Serge de Gosson de Varennes, enumera las dificultades del sector y ofrece consejo a los minoristas que estén ...

En los últimos meses, muchas personas se han sentido fascinadas por un nuevo chatbot impulsado por la IA que puede dar respuesta a la mayoría de las preguntas. Este tipo de herramienta hace que la IA sea más tangible para la gran mayoría de la gente, y eso puede ser necesario, especialmente para los minoristas, que deben atreverse a empezar a experimentar con la IA. Serge de Gosson de Varenne, ...

Tras un tiempo como director general en funciones, Magnus Larsson ha sido ascendido a presidente y director general de Pricer. En esta entrevista nos habla sobre sus planes para la empresa, sus ambiciosos objetivos y el futuro del mercado tecnológico minorista.

Retailers are risking lost omnichannel revenue opportunities during peak due to shelf gaps and stock being unavailable just at the moment shoppers are looking to make Christmas purchases, the latest research from Pricer, shows.

¿Lo sabías? Desde el pasado mes de mayo, una nueva directiva europea, conocida como directiva "Ómnibus", obliga al retail a mostrar el precio más bajo de los últimos 30 días antes de la oferta de descuento. Y esta nueva norma se aplica tanto a las ventas Online como a las realizadas en las tiendas físicas. Su objetivo es regular mejor la gestión de las promociones para proteger a los consumidores ...

From the start, a perfect storm referred to meteorological events aggravated by rare combinations of circumstances. The first reference to it was published back in the year 1718, but in modern times it has been used more frequently to describe the events such as the financial crisis of 2007-2008.

27% expect to return a profit from ecommerce orders fulfilled via bricks-and-mortar networks within a year 5% don’t expect ever to be able to achieve profitability with these types of orders 50% have looked at cost saving exercises elsewhere as they don’t make money on online orders fulfilled via the store  

Does it make sense to grow food cereals, fruits, and vegetables, raise cattle, or spend resources on food production and transportation, just to throw one-third away? Often, we don’t realize the negative impact of food waste on the environment and climate change. By joining forces we can all contribute to minimizing food waste at all levels. Here are some ideas on how retailers can contribute.

Advising retailers to go for margin growth in the current crisis would be foolish given how many barriers are involved – inflation, wage rises, supply chain disruptions, falling consumer confidence. The focus therefore can only really be on margin protection, but without losing market share, brand equity and most importantly, customer loyalty.

Many retailers are struggling to recruit enough store associates to keep store operations and new services running. At the same time, many are battling price hikes in products across the range as well as simultaneously trying to fix a broken supply chain. No wonder there is so much love for electronic shelf labels (ESLs) and if you missed the love fest, don’t worry, here we outline some reasons ...

The squeeze on stores, which is putting pressure on bricks and mortar estates to perform more digital roles and support e-commerce operations, is accelerating UK retailers’ investment in digitalising their physical locations, with autonomous, replenishment and contact free capabilities becoming prioritised on tech roadmaps, according to research from Pricer.

Platform technology gives retailers greater control over their KPIs, so critical to operational efficiency in the current climate, says Duncan Potter, CMO at Pricer AB.