Pricer Blog (2)

Pricer accelerates digital transformation and automation at the shelf-edge with Google Cloud

13th Dec 2024

Pricer, the leading in-store automation and communication solutions provider, has announced a collaboration with Google Cloud to accelerate retailers’ pricing automation and shelf-edge digitalisation. The collaboration, which sees Pricer’s Plaza platform enabled by Google Cloud, will deliver greater speed, scalability and security to power in-store efficiencies and drive enhanced customer ...

Transparency at the Shelf Edge: The Truth About ESLs

6th Nov 2024

Greater integrity and transparency in the electronic shelf label market are essential to the market’s growth.

Pricer shortlisted for RTIH Innovation Awards 2024

1st Nov 2024

We’re pleased to announce that we’ve been shortlisted for the 2024 RTIH Innovation Awards, joining other top innovators in retail technology. Pricer has been shortlisted in the category Best Retailer / Supplier Relationship.

The Answer to Soaring Labour Costs

28th Oct 2024

Labour costs are the catalyst for the adoption of electronic labels in the UK because there are so many benefits to retailers, staff and customers alike, explains Peter Ward Country Manager UK & Ireland, Pricer

On shelf availability is every supermarkets business

23rd Aug 2024

In order to increase on-shelf availability (OSA) in supermarkets, retailers need to be more collaborative with staff as well as partners. It is worth remembering that out-of-stocks are lost money in so many areas - lost sales, lower customer satisfaction and loyalty, reduced market share and higher labour costs resulting from trying to fix them using old or non-tech solutions.

How Smartphones and Digital Labels Are Shaping In-Store Shopping

19th Aug 2024

Why may technology at the shelf edge not be keeping pace with what consumers expect and what can be done about it? It is well known that consumers have for some years been using their smartphones in store for a range of purposes. Even seven years ago, according to Retail Dive, 56% of consumers were using their smartphones while shopping in brick-and-mortar stores to research products or look up ...

Supermarkets Struggle to Retain Customers Amid Discounter Appeal

12th Aug 2024

Despite aggressive discounting and competitive ‘members only’ offers for loyalty programme customers, traditional supermarkets continue to lose market share to discounter rivals, Aldi and Lidl, according to the latest research by Pricer. A survey of over 1,000 UK shoppers showed that discounter switching remains rife, with 65% now having switched some or all of their food shop to Aldi or Lidl, a ...

The Search for Higher Productivity in Retail

12th Jul 2024

Lost productivity in retail has become an issue in the face of rising labour costs, the difficulties in finding and retaining staff and a continued wave of legislation that sends costs even higher. Peter Ward, UK Country Manager at Pricer, explores how retailers can leverage technology to drive up productivity and operational efficiencies in the store. Productivity is a critical factor in the ...

How Inflation Changed Shopping: 27% of UK Shoppers Now Prioritize Promotions

20th Jun 2024

Millennials say nearly half (47%) of all the food they buy is on offer, while 37% of Gen Z’s shopping baskets consist of promotional or marked down produce.

Shocking Stat! Only 6% Plan to Re-Buy Brands After Trading Down

3rd Jun 2024

Despite price sensitivity starting to fade among shoppers as inflation continues to fall, own-label is set to win the long-term loyalty of shoppers – even beyond the cost-of-living crisis - as consumers who traded down stick to value lines.

Electrifying promotions - electronic labels have come a long way

15th May 2024

Introduced 30 years ago as a replacement for paper price labels, electronic shelf labels (ESLs) have come a long way and are now one of the most flexible promotional tools available. Discover the latest use-cases in ESLs’ digital leap forwards.

Pricer shortlisted for the Retail Technology Innovation Awards 2024

9th Apr 2024

We are delighted to announce that Pricer has been shortlisted for the Retail Technology Innovation Awards 2024 as one of the 10 finalists!