How Smartphones and Digital Labels Are Shaping In-Store Shopping
Why may technology at the shelf edge not be keeping pace with what consumers expect and what can be done about it. It is well known that consumers have for some years been using their smartphones in store for a range of purposes. Even seven years ago, according to Retail Dive, 56% of consumers were using their smartphones while shopping in brick-and-mortar stores to research products or look up ...
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