For years, the grocery aisle has been treated as functional infrastructure - price tags, planograms, replenishment. Necessary, but rarely strategic. Yet as physical retail competes harder for attention, loyalty and margin, the shelf edge is emerging as one of the most powerful and most underutilised experience platforms in the store.
Reports of the death of the physical store have become a cliché, but what we are really witnessing is a rebirth. The store is becoming the most important touchpoint in the shopper journey because it is the only place where price, product, people and experience all converge in real time.
New Pricer research reveals on-shelf execution is now the UK’s biggest loyalty driver
The shelf edge is rapidly evolving into the most powerful touchpoint in the store. At Pricer, we’re not just observing this evolution; we’re actively leading it.
Brand relationships are being put to the test in the run-up to Peak Trading, as loyalty dips -4 percentage points year-on-year, according to the latest data from customer engagement company, Reward.
How can physical retail become more interactive to enhance the in-store shopping experience? We explore some effective interactive technologies that retailers can implement.
As retailers turn towards increased digitization, as they look to fine-tune in-store operations in their search for efficiency to mitigate against a barrage of rising costs they face, Peter Ward, UK Country Manager at Pricer explores how cloud-based platforms are accelerating digital transformation in the store.
Inventory issues are among the top challenges UK retailers face within their stores in 2025, according to the latest research from Pricer, the preferred partner for in-store communication and digitalization.
As the dust settles on another lively Retail Technology Show, which debuted at its new home ExCeL London this year, one thing is clear - the physical store is no longer playing catch-up to ecommerce, it’s redefining the rules of engagement.
The physical store is rapidly transforming from a static environment into a dynamic, data-driven ecosystem, and the shelf-edge is at the heart of this evolution, enabling retailers to automate operations, adapt pricing in real time, reduce waste, enhance customer communication and unlock new revenue streams, explains Finn Wikander, Chief Product Officer at Pricer.
Pricer is proud to announce that we have been shortlisted to win a 2025 Retail Systems Award in the category ”In-Store Technology of the Year” with our newest innovative solution - Pricer Avenue™. A bold, new modular ESL system, that redefines traditional aisle experiences, offering new ways for retailers to compose, build, run and merchandise the shelf-edge digitally. The category identifies a ...
U.S. retailers are increasingly focused on enhancing in-store productivity, with technology playing a pivotal role in driving operational efficiency.