Pricer Blog

How Retailers are Unlocking New Value from the Shelf Edge

17th Apr 2026

In most stores, the shelf edge is one of the most valuable pieces of real estate, yet historically, it has generated value in only one way - displaying a price. As margins tighten and pressure grows to find new revenue streams, retailers are rethinking what the shelf edge can deliver. The next wave of in-store monetisation is about turning the shelf edge into a premium, controlled communication ...

From Shelf-edge to Brand Stage - Why the Aisle is Retail’s Most Underused Experience Platform

17th Mar 2026

For years, the grocery aisle has been treated as functional infrastructure - price tags, planograms, replenishment. Necessary, but rarely strategic. Yet as physical retail competes harder for attention, loyalty and margin, the shelf edge is emerging as one of the most powerful and most underutilised experience platforms in the store.

The Intelligent Store Starts at the Shelf Edge

17th Feb 2026

Reports of the death of the physical store have become a cliché, but what we are really witnessing is a rebirth. The store is becoming the most important touchpoint in the shopper journey because it is the only place where price, product, people and experience all converge in real time.

Stockouts cost loyalty as UK shoppers walk away from empty shelves

23rd Dec 2025

New Pricer research reveals on-shelf execution is now the UK’s biggest loyalty driver

The future is brighter: Accelerating our portfolio to high-impact color ESLs

10th Dec 2025

The shelf edge is rapidly evolving into the most powerful touchpoint in the store. At Pricer, we’re not just observing this evolution; we’re actively leading it.

Consistent Pricing is the Key to Customer Loyalty Ahead of Peak Season

18th Nov 2025

Brand relationships are being put to the test in the run-up to Peak Trading, as loyalty dips -4 percentage points year-on-year, according to the latest data from customer engagement company, Reward.

Taking Physical Retail to the Next Level

23rd Jun 2025

How can physical retail become more interactive to enhance the in-store shopping experience? We explore some effective interactive technologies that retailers can implement.

The new era of retail digitization

12th Jun 2025

As retailers turn towards increased digitization, as they look to fine-tune in-store operations in their search for efficiency to mitigate against a barrage of rising costs they face, Peter Ward, UK Country Manager at Pricer explores how cloud-based platforms are accelerating digital transformation in the store.

Top In-store Challenges Among UK Retailers - Inventory Availability and Accuracy

14th May 2025

Inventory issues are among the top challenges UK retailers face within their stores in 2025, according to the latest research from Pricer, the preferred partner for in-store communication and digitalization.

7 Key Takeaways from the Retail Technology Show 2025

29th Apr 2025

As the dust settles on another lively Retail Technology Show, which debuted at its new home ExCeL London this year, one thing is clear - the physical store is no longer playing catch-up to ecommerce, it’s redefining the rules of engagement.

The Future of the Shelf

23rd Apr 2025

The physical store is rapidly transforming from a static environment into a dynamic, data-driven ecosystem, and the shelf-edge is at the heart of this evolution, enabling retailers to automate operations, adapt pricing in real time, reduce waste, enhance customer communication and unlock new revenue streams, explains Finn Wikander, Chief Product Officer at Pricer.

Pricer shortlisted for Retail Systems Awards 2025

31st Mar 2025

Pricer is proud to announce that we have been shortlisted to win a 2025 Retail Systems Award in the category ”In-Store Technology of the Year” with our newest innovative solution - Pricer Avenue™. A bold, new modular ESL system, that redefines traditional aisle experiences, offering new ways for retailers to compose, build, run and merchandise the shelf-edge digitally. The category identifies a ...