Blog - Electronic Shelf Labels

Shelf gaps risk lost peak trading revenues

Retailers are risking lost omnichannel revenue opportunities during peak due to shelf gaps and stock being unavailable just at the moment shoppers are looking to make Christmas purchases, the latest research from Pricer, shows.

Pricer and StrongPoint deepen and broaden strategic partnership

Pricer deepens and broadens its strategic partnership with StrongPoint ASA, a leading grocery retail technology provider. StrongPoint has been a reseller and installation provider of Pricer’s Electronic Shelf Labels (ESLs) solutions for more than 20 years.

Dark stores move into the light

Dark stores have gone from cutting edge to business as usual almost overnight, in response to customer demand signals that are no longer simple, Magnus Larsson, acting CEO at Pricer

Why do it yourself?

As evidence emerges of the DIY boom now starting to fall back, retailers will have to work even harder to communicate their offer to customers.

Pricer and Carrefour shortlisted in the RTIH Innovation Awards 2022

Pricer has been shortlisted along with Carrefour in RTIH Innovation Awards Best Retailer/Tech supplier relationship category.

Pricer and Musgrave shortlisted in the RTIH Innovation Awards 2022

Pricer have been shortlisted along with Musgraves in RTIH’s Best Bricks & Mortar Innovation category.

Omnibus Directive: The Hunt for False Promotions is on

Here are a few keys to understanding the concrete implications of the Omnibus directive and to help you understand these measures so that you can apply them with ease.

Pricer shortlisted for Vendor in Partnership (VIP) Awards

We are very proud to announce that Pricer has been nominated for the Retailer’s Favorite category of the Vendor in Partnership (VIP) Awards with a ceremony to be held on January 13th, 2023 in New York.

Weather report – The ESL Storm is Coming

As leaders in store digitalization, we see a perfect storm coming, with a combination of powerful disruptions across a range of areas, all driving towards the need for store digitalization and electronic shelf labels across the retail industry.

Swedish retail tech companies add value to grocery stores with cloud solutions

Three Swedish tech suppliers within different areas are using their cloud services to create solutions for price automation, reduction of food waste, and campaigns on digital screens.

Pricer Italy shortlisted for Retail Awards 2022

Pricer Italy is shortlisted for the Retail Awards which will take place on October 25 in Milan on the occasion of the twenty-second edition of Forum Retail.

52% of UK grocers can’t currently return a profit from ecommerce orders fulfilled through the store, retailer research by Pricer shows

Despite the rising consumer demand for digital, over half of UK grocery retailers aren’t currently able to fulfil ecommerce orders profitably.

Smart Ways for Retailers to Help Reach Global Sustainability Goal

Why would anyone grow food cereals, fruits, and vegetables, raise cattle, or spend resources on food production and transportation, and then just throw one-third away? Often, we don’t realize the negative impact of food waste on the environment and climate change. Read the article and find some ideas on how retailers can contribute to minimizing food waste.

We want to grow faster than the market

Pricer’s acting CEO Magnus Larsson has been interviewed by the German shareholder magazine DER AKTIONÄR (boersenmedien.de) special publication “Ver10facher”.

Stock proves top challenge for driving in-store efficiencies, retailer research by Pricer shows

Stock is the number one challenge facing retailers in their bricks-and-mortar stores estates, with both stock availability and replenishment capabilities hampering retailers’ efforts to drive efficiency and deliver customer experience in the store, the latest research from Pricer shows.

The battle for the hearts and minds of the customer

Key to competing is how retailers communicate both value and values, comprising a mix of elements, including price, ingredients, diet suitability, brand, sustainability and so on.

Magnus Larsson at Börsveckans Småbolagsdag

Watch Acting CEO Magnus Larsson present Pricer and market trends at the investor event, Börsveckans Småbolagsdag, held on September 6, 2022, in Stockholm.

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5 reasons to love your Electronic Shelf Labels (ESLs)

Many retailers are struggling to recruit enough store associates to keep store operations and new services running. Here are 5 reasons ESLs help.

Pricer research examines pressures on stores to drive digitisation

The squeeze on stores, which is putting pressure on bricks and mortar estates to perform more digital roles and support e-commerce operations, is accelerating UK retailers’ investment in digitalising their physical locations, with autonomous, replenishment etc.

Five retail technology questions for Pricer’s Duncan Potter

Technologies that can digitalize store operations to power remote retailing or unmanned store capabilities, whether it is dynamic pricing software, ESLs, digital signage or mobile-enabled payments, will rise up the ranks of investment priorities for retailers.

How to improve in-store communication

Pricer’s country manager in Germany, Stefan Welke, talks about these trends and about the German market, where retail digitization lagging behind in international comparison, in an interview with German business magazine Wirtschaftsforum.

The dangerous lure of innovation

Innovation is not always about introducing brand new tech in the store, but by working smarter with what might already be in place and discovering how 1 plus 1 may often equal 3.

Platforms for success

Platform technology gives retailers greater control over their KPIs, so critical to operational efficiency in the current climate.

Making The Retail Market Smarter - Magnus Larsson

Pricer’s solution enhances in-store efficiency, from replenishment and inventory to click & collect and waste management and the shopping experience.

Capital Markets Day 2022 recording

On June 8, 2022, Pricer held a Capital Markets Day in Stockholm. You can now watch the video recording here.

Watch the recording

Wake up with a flash

If you have ever tried to find exactly the right screw in a DIY store or tried to find an obscure herb in the grocery store you know it can be a tough task, or at least it used to be.

In my opinion: What retailers really want from their technology providers

What retailers really want from their technology providers is often overshadowed in the media and at events. Time to focus on the basics.

Magnus Larsson presenting at Investor Day

Watch Acting CEO Magnus Larsson present Pricer and market trends at the Investor Day held on May 23, 2022, by ABG Sundal Collier.

DIY market: with price increases retailers opt for digital acceleration

Within the French DIY sector, inflation has been 5 to 10% in one year. The market has also seen a spectacular rise in energy and metals prices and a shortage of building materials.

magnus larsson interview in-store communication

Pricer Delivers Scalable Solution For In-Store Communication Based On Electronic Shelf Labels (ESL), Digital Signage, And Shelf Cameras

Here is an interview with Magnus Larsson, acting President and CEO at Pricer, published by Tech Company News on May 4, 2022.

Greater shopping experience with search kiosks and price consistency

In order to ensure a smooth operation, the Serbian supermarket chain Univerexport recently decided to use the Pricer system.

Pricer and Lifvs shortlisted for Retail Systems Awards 2022

Pricer has been shortlisted to win a 2022 Retail Systems Award in two categories: In-Store Technology of the Year, and Retail Partnership of the Year together with our customer Lifvs, Europe’s largest chain of unmanned stores.

Could no one please come to aisle 5, thank you

6 ways in-store technology can help solve staff shortages.

7 Ways Digital Tags Have Adapted to the Edge of Omnichannel

How has grocery been reinventing the playbook on digital enablement at the shelf-edge? What’s next for grocery as they continue to adopt seamless digital-to-physical enablement? Read the full blog post.

Bringing the efficiency of online shopping into a bricks-and-mortar store

From digital labels and self-scanners to footfall analysis and age verification alerts, the world of in-store technology is vast, reports Lucy Britner at Drinks Retailing.

Pricer has been shortlisted to win a 2022 National Technology Award

The National Technology Awards are the most comprehensive celebration of technology in the year, organised by National Technology News.

Retail Europe: Shopper Outlook Report

During 2021 Pricer conducted an analysis of shopping behaviour among consumers in key European economies during and post-pandemic, and recommended actions for retailers and their suppliers. Read the report.

What’s in-store for 2022? How the store will evolve in the age of digital acceleration

The new consumer is not just digital-first, they are digital-everywhere and all the time, so their expectations need to be better met in-store as well as online.

Pricer nominated for Innovative Product Award

Pricer has been nominated in the Smart Retail Tech Expo Awards 2022 in the Innovative Product of the Year category.

What you missed at NRF 2022

t’s real – the consumer now looks beyond its chosen retailers as simple providers of products, to much deeper value around civic and planetary responsibility, health through ingredients and respect for other human beings through sourcing and production techniques. At the show, retailers wanted to talk tech of course, but in the context of values.

How learnings from the pandemic will influence automation trends in 2022

Automation is likely to be high on the list of many retailers as they look to 2022. By automating key in-store tasks, stores can function even during extraordinary circumstances.

The New Retail Model: Real-time Decision-Making

To keep pace with consumers who are shopping seamlessly across physical and digital channels, retailers need to be increasingly focused on using technology that narrows the gap between offline and online.

Pricer recognized in Retail CIO Radar 2022

Pricer has been recognized by Retail Today magazine as a leader in the Smart Shelf category in Retail CIO Radar 2022, a first-of-its kind annual list of most innovative & transformative retail technology solution providers.

Don’t celebrate New Year’s eve with your Christmas turkey

We all love the odd Christmas movie and the chase around town to find the last turkey for dinner. But let’s keep it fiction and use technology to ensure there is enough for everyone and eliminate waste.

Pricer Shelf Controller – a remote controller for easy shelf edge in-store management

Pricer Shelf Controller tackles the challenge of making new employees in store work efficiently and quickly be productive.

Electronic shelf labels provide the foundation for retail digitisation

To keep pace with consumers who are shopping seamlessly across physical and digital channels, retailers have increasingly focused on using technology that narrows the gap between offline and online over the last 18 months.

Pricer and Lifvs win RTIH Innovation Awards

Pricer and it’s customer Lifvs have won the 2021 RTIH Innovation Awards in the category “Bricks and mortar innovation”.

Pricer is awarded for its innovation of the digitalization of retail

Pricer France has been awarded the “Prix d’Excellence 2021” from the Swedish Chamber of Commerce (CCSF) in France for its innovation of the digitalization of retail.

Why electronic shelf labels are a little-known retail efficiency secret

Insider Trends’ Cate Trotter interviewed Pricer’s chief marketing officer Duncan Potter about why the benefits of electronic shelf labels go far beyond pricing and just how retailers should be using them to save time and drive efficiency.

Will Black Friday end in a Blue Monday for retailers?

Black Friday will be a test case for retailers in terms of their ability to fulfil demand in a time of supply chain disruption, and also for customers in terms of whether they will put up with poor availability or shop elsewhere.

Pricer shorlisted for BHB-BranchenAward 2022

Pricer has been shortlisted for the industry award BHB-BranchenAward 2022 in Germany, in the ”Best of Process” category for its geopositioning function of the electronic shelf label (ESL) system.

Pandemic Prompts European Shoppers To Move To Own-Label Groceries

Pandemic-fuelled price sensitivity is making European grocery shoppers less loyal to brands, prompting shoppers to switch to own-brand products.

Lifvs and Pricer shortlisted in the RTIH Innovation Awards 2021

Lifvs and Pricer have been shortlisted in the RTIH Innovation Awards 2021 in the bricks-and-mortar category.

Pricer at your service, as a service

In the coming years, progressive retailers will use Pricer SaaS solution to reach new levels of in-store digitalisation and innovation.

Objectif Croissance avec Pricer - Gilles Gagnier

From price updates to key in-store solutions for smart retail

As a guest on the BFM Business platform as part of the “Objectif Croissance” [Objective: Growth] program, Gilles Gagnier, Deputy Managing Director in France for Pricer, gives us his perspective on the role and evolution of electronic labeling in retailers’ commercial strategies.

UK retailers are keen to give ESLs another shot

Electronic shelf labels arrived in the UK 30 years ago, and haven’t made much dent in the market since. But that might be about to change.

30 years of ESL – from the shelf to the heart of digitalization

Read the story of how Pricer led the way to store digitalization and how electronic shelf labels today are the eyes and ears of the store.

The sensitive shelf

Sensitivity to price and promotions among consumers is at an all-time high post pandemic, according to new research. So how can retailers react quickly to give their customers the information and reassurance they are seeking.

Paris Retail Week 2021: Keynote by Pricer and l’Entrepôt du Bricolage

As part of Paris Retail Week 2021, Pricer is a keynote speaker on “Electronic shelf labels as driver for in-store efficiency”, on September 28, 2021.

Pricer nominated to the SaaS company of the year award

The award aims at strengthening the SaaS community in Sweden and highlight fast growing and sustainable companies who can show the way for the next generation SaaS companies.

Pricer is part of decades of global retail innovation – from Sweden

With innovative and advanced technology, Pricer is part of a Swedish retail innovation miracle, which has transformed the global retail industry.

Sustainability conscious consumers and retailers driver for ESL solutions

Increased e-commerce, price conscious consumers and the need to combat food waste are trends that drive the need for store digitalization.

Don’t cry over spilled milk – but shed some tears over rotten tomatoes

Pricer enables several of the world’s foremost retail grocery chains to be industry leaders in reducing food waste.

If Click & Collect is Here to Stay – You Need to Find Your Way

Those who have postponed the digitalisation of their stores until now, have a journey ahead of them, first establishing the basic infrastructure to support click and collect.

Pricer – proud partner to Carrefour on their customer centric and digitalization journey

As partner to Carrefour since 20 years, with renewed trust for several years to come, Pricer is extremely proud to support this international retailer on their digitalization journey.

Why nobody ever got fired for buying ESLs

Nobody ever got fired for investing in a flexible and scalable platform that can communicate in real-time between the core (chain decision makers) and the edge (the network of stores).

Future fit – How to make the sports store deliver more value for retailers and their customers

The modern sports store has a lot of work to do to communicate with and sell to a customer whose expectations have never been more demanding, particularly since the great shift to digital during 2020.

30 Years of Bringing Trust to Retail

As Pricer now celebrates 30 years in business, it is with great pride that we can look back on a long and successful period of bringing trust to retail.

Innovative technology for a more interactive in-store shopping experience

The shelf should no longer be seen just as a display to hold products – by digitalising the shelf-edge, it can now become a source of interaction and information.

Rocket scientists and retail executives have a lot in common

What do airplanes, space rockets and advanced car manufacturing plants have in common? They all rely on optical wireless communication.

Store Associates – Then and Now

Store associates, the unsung heroes of retail, often work behind the scenes to ensure our shopping experience is both optimised and extraordinary. Luckily, ever since Pricer’s founding 30 years ago in 1991, an amazing innovation in retail has made the job easier.

“To Me, Change Is Positive”

In September 2021, Susanna Zethelius, will become the new CFO of Pricer. In an interview with StrategicCFO360.com in May, she talks about her new job, why there are so few female CFOs and how the position has changed in recent years.

The Rise of the Digital Store

When once we would have talked about digital as being the retail disruptor now, as customers increasingly take control of their in-store journeys, they are now the force for change retailers need to adapt to.

Dynamic Pricing Within Retail Can Bridge the E-gap

Physical stores are often just beginning to explore the benefits of dynamic pricing. But it’s an important quest if we want to bridge the gap between physical and online retail.

The future of retail is cloudy… but with patches of sunshine

Clouds are everywhere, except maybe for retail. Until recently at least, now we see more and more physical stores moving their operations to the cloud.

The information revolution at the shelf edge

Shoppers demand to know more and more about the products they buy, so how can retailers build this new-found need for knowledge into the buying journey.

Pricer shortlisted for Retail Systems Awards 2021

Pricer has been shortlisted to win a 2021 Retail Systems Award, in the category In-Store Technology of the Year.

Pricer’s CEO Helena Holmgren interviewed in the Swedish trade magazine Fri Köpenskap

In February 2021 Pricer’s CEO Helena Holmgren was interviewed in the Swedish trade magazine Fri Köpenskap about the growing ESL market and new technology.

Is Digital Transformation Vital for DIY Stores to Survive?

DIY needs to accelerate its digital transformation to go further in simplifying the customer journey, especially in the context of Covid.

Pricer interviewed in Dagens Nyheter

Dagens Nyheter published a long article on February 3, 2021, on the store of the future, which features Pricer and our customer Matvärlden outside Stockholm.

One night installation of ESLs – a true team effort

So, is a one-night installation of electronic shelf labels in a store of 12,000 labels even possible? Yes, for Pricer it is.

2021 will (still) not be “normal”

It is clear that 2021 will not be a normal year, whatever normal is nowadays. We have listed three ways we predict retail will change in the coming year.

Dark Stores Could Be A Shining Light For Apparel Stores

Click & Collect offers an opportunity for the apparel industry to adapt to changing consumer preferences and create a delivery model that is in line with demand.

A Digital Winner

The Swedish business magazine Affärsvärlden has made an analysis of Pricer’s share, listed on Nasdaq Stockholm, Small cap.

Pricer shortlisted for 2020 RTIH Innovation Awards

Pricer is shortlisted in the ”Technology Vendor of the Year” category of the 2020 RTIH Innovation Awards.

Electronic Shelf Label Survey: Retail Impact of the First Pandemic Wave

As one of the privileged suppliers to retailers, JRTech Solutions conducted an online survey to review the effectiveness of electronic labels in the retail industry in a pandemic situation.

A Million Reasons To Use SaaS

The SaaS model gives retailers both flexibility and scale, to rapidly deploy, optimise and develop functionality centrally without losing the ability to deliver in local markets.

Infrared Light In Retail – Saving Energy And Time

Download our free whitepaper, Infrared light in retail stores.

From Price Management To In-store Digitalization Leader

Let us guide you through some of our popular use cases…

ESLs Are A Foundational Part Of The Retail Technology Ecosystem

Pricer’s CEO, Helena Holmgren, in an interview with Der Aktionär, a German shareholder magazine.

Think Beyond Barriers And Masks For a Safe In-store Experience

It is thus essential for #retailers to work harder in getting consumers more comfortable visiting stores.

Dynamic Pricing Embraced By Brick-and-mortar Stores

The store has swapped traditional price labels for ESLs, electronic shelf labels, which use e-paper to display prices that can then be changed, within seconds, at the press of a button.

Webinar On-demand

This webinar is now available on-demand: Advanced Tactics To Win The Price War with Price Optimization and ESLs.

Watch the recording

White Paper: Near-field communication (NFC) in retail

If you want to find out more about the benefits of using NFC solutions for the shelf edge, and what key criteria should be evaluated, please download our free whitepaper.