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Year-end Report January – December 2009

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Improved order entry in fourth quarter compared to previous quarters in the year

Fourth quarter Order entry of SEK 94 M (99) Net sales of SEK 114.1 M (147.7) Gross margin of 36 (36) percent Operating profit of SEK 19.3 M (21.8) Net profit of SEK 19.1 M (75.7) Cash flow of SEK 11.3 M (13.5) January – December Order entry of SEK 338 M (406) Net sales of SEK 327.3 M (427.0) Gross margin of 39 (38) percent Operating profit of SEK 25.2 M (55.4) Net profit of SEK 19.9 M (107.7) Cash flow of SEK 56.1 M (2.1) • Earnings per share amounted to SEK 0.02 (0.11) for the full year • Cash and cash equivalents were SEK 102.8 M (75.8) at the end of the year • Cora orders more Pricer ESL systems • Pricer starts first phase ESL rollout with major South African retailer • First major European DotMatrix™ ESL contract for Pricer with Belgacom • 85 Grand Frais fresh food chain rolls out full Pricer DotMatrix™ solution • Pricer wins deployment with Soriana in Mexico • Higher revenue and result are expected for 2010 For further information, please contact: Charles Jackson, CEO, Pricer AB +46 8 505 582 00

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