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Wholesale grocery chain orders Pricer’s in-store solution for 49 stores


An international wholesale grocery chain orders Pricer solution for in-store automation and communication for 49 of its European stores, corresponding to a value of approximately 70 million SEK.

The international wholesale grocery chain, with a worldwide network targeting restaurants, catering companies and small grocery stores, is replacing the existing solution with the new generation SmartTAG Power+ electronic shelf labels in 49 stores in France. The deliveries of the labels are amongst the first from Pricer’s new production line in Germany.

The customer uses Pricer’s in-store solution for advanced price management, which allows for real-time pricing across the whole chain, and has in addition started to test it for efficient shelf replenishment and geolocation of products, making the best use of Pricer’s solution for in-store automation and communication.

Deliveries and installations are starting in July and are planned to be completed in October 2023.

“Supporting this wholesale customer is proof of the value that our reliable, sustainable, and scalable solution adds not only to brick-and-mortar stores targeting consumers, but also other types of retailers in terms of optimized store operations. This aspect is extremely important, especially considering the scale of this wholesale grocery customer. With the next-generation electronic shelf labels, they will be able to reach even greater time savings and chain efficiency”, says Mats Arnehall, Head of Region Europe at Pricer.

For further information, please contact:

Mats Arnehall, Head of Region Europe, +46 70-8108084

Magnus Larsson, President and CEO, +46 70 431 68 51

Every care has been taken in the translation of this document. In the event of discrepancies, the Swedish original will supersede the English translation.

About Pricer

Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit

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