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Pricer to showcase next generation in-store innovations at EuroShop


Pricer, the world’s most trusted provider of shelf edge automation and communication solutions, will exhibit at EuroShop 2023 in Düsseldorf, showcasing solutions to drive greater in-store operational performance. Pricer will also present its vision for the modern store on its booth (A76, Hall 6), reflecting the reality of a retail environment that is fulfilling a broader set of roles and needs as retailers digitalize their bricks-and-mortar networks to meet omnichannel demands.

Serving the rapidly growing smart retail market with in-store digital solutions, Pricer brings digital engagement to life at the shelf edge, through retail-grad tech solutions that increase conversions, maintain margin and realize sustainability targets, while enhancing both store efficiency and customer experience.

Pricer color labels

Pricer’s SmartTag Color labels allow retailers to bring promotions to life at the shelf edge, as well as enhancing brand communication throughout the store, bringing consumer engagement to a new level. Developed to meet retailers’ requests for color functionality, these labels feature the longest battery time on the market using Pricer’s unique optical wireless technology. These fully graphic high resolution displays offer and multi-color and multi-level flash for different use cases.

Retail Media Networks

As retail-owned digital platforms that sell ad space to marketers continue to experience tremendous growth, retailers will be looking at the next stage of development for these platforms. Building on valuable purchase data, contextually relevant ads will be expanded into the store, according to analyst body, Insider Intelligence. Pricer’s digital signage solution integrates electronic shelf labels with digital signage to improve the shopper experience and increase sales by engaging with shoppers where it matters the most, at the shelf edge. Pricer’s visually attractive digital signage solution plays a vital role in these new Retail Media Networks and the digitization of in-store communication, as retailers look to engage customers across the buyer’s journey online and offline.

Pricer Plaza 

Pricer will also be showcasing Pricer Plaza, the foundation of Pricer’s solution, a cloud-based management system infrastructure to which services such as digital signage or computer vision can be connected based on Software as a Service (SaaS) business models. Pricer Plaza enables sophisticated management of in-store infrastructure and services for individual departments and stores up to complete chains.

Mats Arnehall, Head of Region Europe at Pricer, commented: “Many leading retail brands are now integrating ESL to transform their customer experience and operations and make it more efficient, from electronics to food, and hardware to pharmacy and convenience. Our customers need scalable and reliable tools to build their businesses for the future. In response to retailer demand, we have expanded our production facilities in Germany, to increase our speed to market sustainably and flexibly for our customers. We are excited to showcase at EuroShop 2023 the next generation of the industry’s fastest and most reliable ESL solutions that can digitally empower the store, helping retailers digitize critical in-store processes, whilst saving time, money and enabling a better shopping experience.”

To book an appointment to speak to one of Pricer’s experts on the booth (A76, Hall 6), or to find out more about how Pricer’s solutions can deliver game-changing in-store capabilities, visit

For further information, please contact:

Mats Arnehall, Head of Region Europe, +46 70 8108084

About Pricer

Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit

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