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Pricer secures new Danish roll out of 75 pharmacies

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A second large chain of pharmacies in Denmark, Ditapotek, has signed an agreement to equip their member stores with Pricer electronic shelf labels (ESL). In total 75 pharmacies will be implemented during the first quarter of 2009 and supported by Pricer’s local partner NNIT. The contract is valued for approximately 10 MSEK. “In choosing the Pricer system,” says Niclas Qvist, Nordic Area Sales Manager, “Ditapotek secures its investment in ESL. At this stage, the stores have chosen Pricer’s segment based ESLs, with the option to upgrade their ESL to the new generation DotMatrix pixel based displays.” About NNIT NNIT A/S is one of Denmark’s leading consultancies in IT development, implementation and operations. For more information on NNIT, visit www.nnit.com In its capacity as issuer, Pricer AB is releasing the information in this press release in accordance with the Swedish Securities Exchange Act. (2007:528) The information was distributed to the media for publication at 9:00 hrs CEST on Tuesday November 4th, 2008.

A second large chain of pharmacies in Denmark, Ditapotek, has signed an agreement to equip their member stores with Pricer electronic shelf labels (ESL). In total 75 pharmacies will be implemented during the first quarter of 2009 and supported by Pricer’s local partner NNIT. The contract is valued for approximately 10 MSEK.

“In choosing the Pricer system,” says Niclas Qvist, Nordic Area Sales Manager, “Ditapotek secures its investment in ESL. At this stage, the stores have chosen Pricer’s segment based ESLs, with the option to upgrade their ESL to the new generation DotMatrix pixel based displays.”

About NNIT
NNIT A/S is one of Denmark’s leading consultancies in IT development, implementation and operations. For more information on NNIT, visit www.nnit.com

In its capacity as issuer, Pricer AB is releasing the information in this press release in accordance with the Swedish Securities Exchange Act. (2007:528) The information was distributed to the media for publication at 9:00 hrs CEST on Tuesday November 4th, 2008.

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