Pricer's master distributor in Italy, Nicolis Projects srl has placed an order for over 25 stores following several major wins in Italy with leading food grocers Bennet Hypermarkets, Sisa Supermarkets, Famila, Crai, Conad and E. Leclerc. The order is in excess of 7 MSEK and follows an earlier order of 3 MSEK. Deliveries are to be completed during 2008.
Since 2006, Nicolis has successfully commercialized and implemented Pricer’s ESL system in the Italian retail market. “Italy is characterized by many small local chains and it is a great achievement to reach such a market position”, says Mr Stefano Nicolis, General Manager Nicolis Projects, adding ”and is testimony of Pricer’s technology and reliability but also our level of services and integration.”
“Demand in Italy for ESL and Pricer is very strong and the pipeline of opportunities continues to grow”, says Mr Oron Branitzky, Vice President Sales Pricer. “With over 300 stores equipped to date, Pricer is the clear market leader. In most cases we are the only provider selected for store pilot, and this gives us high confidence in our market development.”
For further information, please contact:
Charles Jackson, CEO Pricer AB: +46 8 505 582 00
Pricer AB (publ)
Bergkällavägen 20-22
SE-192 79 Sollentuna
Sweden
Website: www.pricer.com
Telephone: +46 8 505 582 00
Corporate Identity number: 556427-7993
Attached files