A North American food chain operating over 250 grocery stores has signed an agreement to equip 40 stores with Pricer ESL in its home market. The retailer is ranked in the annual Deloitte market survey of the 250 top retailers worldwide. This first phase of deployment will start in March and be completed within a year for an order value to Pricer of nearly 30M SEK. Pricer’s reseller will ensure system implementation and support services. “We are proud to have been chosen by this chain to supply the tools and systems to enable electronic shelf pricing,” says Charles Jackson, CEO at Pricer. “It is a significant ESL decision in this important market and reflects the increasing relevance of ESL in today’s food retailing,” says Mr. Jackson. “I would like to thank all those involved in the project for the enormous efforts which have gone into the evaluation program.” The retailer started the initial 9 store evaluation program in 2007. Price automation will enable significant time-savings on price reactivity and free up more time to serve customers. “The Key factor in the decision was to increase customer and employee goodwill,” says Oron Branitzky, VP Sales at Pricer. Compared to the rest of the industry, Pricer ESL couples the highest system performance with long term investment protection and future proof architecture that is robust and scalable. For further information, please contact: Charles Jackson, CEO Pricer AB: +46 8 505 582 00
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