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Pricer extends ESL leadership with next generation graphic ESL deployment


In another industry first, Pricer was awarded the contract for the full roll out of new graphic ESLs, DotMatrix™, throughout the 85 store fresh food department within the successful Grand Frais concept in France.

The retailer had evaluated Pricer DotMatrix™ graphic ESLs for about six months to run concurrently with existing Pricer ESL solutions under the same infrastructure. The rollout of approximately one thousand DotMatrix™ ESLs per store started in December and will be completed by the end of the first quarter 2010. Pricer DotMatrix™ offers all the benefits of ESL with the flexibility of paper-like graphic displays. The Pricer system is the only scalable system able to support both display technologies, segment-based and graphic-based ESL, all under the same infrastructure, providing value, performance and investment protection to retailers. “While many new entrants in the ESL industry are testing their concepts, we are already deploying full chain solutions around the world, whether in Japan, in Belgium, or in France,” says Charles Jackson, CEO at Pricer. “Pricer is committed to creating market leading products that build value for our existing and new customers. We are proud of the trust these Class A retailers continue to place with us.” “No one wants to buy untested technology,” says Philippe Goas, Area Manager Middle Europe at Pricer, “and while Grand Frais is considered an innovator in the French retail market, they certainly don’t want to spend their time innovating in ESL. They need advanced proven solutions.” And adds, “this third deployment shows the client’s satisfaction with the Pricer system, the reliability of our solution and the operational benefits of our DotMatrix™ and segment ESL under one roof.” About Grand Frais: Grand Frais is the leading French retail chain in traditional fresh food segment. The Grand Frais store concept consists of having each store department managed by a specialized retailer. The Grand Frais chain currently counts 85 stores in France, with an average store surface of 1000 m² and approximately 15 new stores per year.

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