Pricer, the leader in Electronic Shelf labels (ESL), announces today a system breakthrough which vastly increases its existing infrastructure communication speed.
The Pricer platform, based on diffused Infrared light, delivers a speed of more than 50 000 full ESL updates per hour as measured by industry standards, making it by far the industry leader compared to radio solutions. The new speed will ensure a minimum of 200 000 information updates per hour, bringing increased flexibility to retailers for price optimization and inventory information updates, as well as supporting Pricer’s new product offering DotMatrix™, wireless pixel-based graphical displays, also termed bi-stable or electronic paper.
“We are seeing wireless communication needs in food retail increase greatly”, says Charles Jackson, Pricer CEO, “as stores continue to implement aggressive price optimization strategies while complementing their ESL solutions with our DotMatrix™ pixel-based displays.” Pricer is the first and only ESL Company to support both segment-based and pixel-based displays under the same wireless platform. “In essence,” adds Charles Jackson, “this is a version of Moore’s law on the doubling of computing speed being realized in wireless store communication, and Pricer will lead it in scalability, flexibility and system performance.”
Pricer’s system philosophy has been to ensure that a store, no matter what its size, can make a full update of its ESL system within approximately 1 hour, including full inventory information. With the introduction of DotMatrix™, Pricer has sought to ensure that operational flexibility is not affected. “If a store needs to update 5 000 wireless displays, whether segment based or pixel-based,” adds Mr. Jackson, “they must be able to immediately. Our system should not dictate the rules, the retailer should. This is at the very core of our system.”
For further information, please contact:
Charles Jackson, President and CEO Pricer AB: +46 8 505 582 00
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