Franprix, a French supermarket chain, has ordered 25 additional stores to be deployed with Pricer ESL before year end 2006. The contract is for a total value of SEK 6 M and will be implemented by Pricer’s distributor Toshiba beginning mid October.
Sarjel, the holding company, operating 80 Franprix, selected the new Pricer Continuum ESL supported by the C² Platform. Pricer’s ESL system has previously been installed in a first wave of 15 Franprix supermarkets in late 2005 by Toshiba. In this second wave, Toshiba will use the PRICER Automatic Labelling Machine ALAM to prepare the ESLs directly on site, streamlining installation and avoiding any business disruptions.
"We are very proud to see the continuity of this project" says Charles Jackson, VP sales & marketing, Pricer Group. “Toshiba’s has been able to clearly demonstrate the superiority of our bi-directional ESL solution for the supermarket format, both in France as well as in other European markets. Presently, we are participating in three other Toshiba pilots in Holland and Spain.”
Sarjel is an independent company operating 80 supermarkets under the banner Franprix. The supermarkets average 800 m² and are located in the Paris region. There are 580 supermarkets under the Franprix banner in France.