Spain’s second largest retailer, Eroski, has placed an initial order for 4 Hypermarkets comprising over 100,000 ESL to be installed within the next three months. Eroski has indicated their intention to install a minimum of 6 hypermarkets with Pricer in 2008. The order will be deployed by Pricer’s partner, Versia Soluciones.
“We are proud of Eroski’s decision” says Oron Branitzky, Vice president Sales for Pricer. “While Eroski is a cooperative and some stores have preferred a more economical solution, Eroski’s integrated IT has, following a pilot program, preferred Pricer for hypermarkets under their direct responsibility. “We are quit confident,” added Mr. Branitzky, “that with these installations, the entire Eroski organization will at the end of 2008 understand the value price flexibility, stock management and new display technologies.”
Today, Pricer is the choice for all Spanish integrated deployments, such as Carrefour, Cepsa and Metro (Makro). “Retailers with advanced IT departments select Pricer and we have already installed over 2 million ESL in Spain,” says Mr. Branitzky. “We are running pilot installations with several other chains where scalability and bandwidth are the foundations of the evaluations.”
For further information, please contact:
Charles Jackson, President and CEO Pricer AB: +46 8 505 582 00
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