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East of England Co-op places 50 MSEK order to rollout Pricer’s digital platform across the full chain


East of England Co-operative Society, one of the largest regional co-operatives in the UK, has signed an agreement with Pricer for a full-chain installation worth 50 MSEK in all 120+ of its food stores with the cloud-based platform Pricer Plaza and digital labels.

To improve operational efficiency in its 120+ food stores, East of England Co-op has selected Pricer’s in-store automation and communication solution and the latest 4 color electronic shelf labels. The installation will start in June and the plan is to have all installations finalized during spring 2025.

The food stores across the East of England region will benefit from a fast and retail grade platform enabling real-time updates across all locations. The solution is based on the platform Pricer Plaza, which provides a cloud-based software solution that enables the chains to centrally manage and control pricing, product information, and promotions across all electronic shelf labels in all connected stores. Pricer Plaza eliminates the need for manual updates and reduces the risk of errors, ensuring accuracy and efficiency in the operations and overall store efficiency by enabling store colleagues to focus on other more value-adding tasks.

“We’re thrilled to be partnering with Pricer, marking a significant milestone in our journey of simplification. This collaboration will revolutionise our approach to shelf-edge technology, streamlining processes for our team and enhancing the shopping experience for our members and customers. It’s a step towards a future where simplicity and efficiency elevate the retail experience for everyone involved”, says Sarah Steels, Chief Transformation Officer at the East of England Co-operative Society.

“It's incredibly gratifying to witness the interest we’ve seen in the UK market translate into large-scale installations. With rising minimum wages, inflationary pressures, and staffing shortages, the imperative to digitize stores has never been more apparent. This is a strategically important deal in grocery in the UK & Ireland in a market that is embracing digital shelf labels for the first time. We eagerly anticipate partnering with East of England Co-op, playing a pivotal role in their digitization strategy to enhance operational efficiency in stores and deliver an enhanced shopping experience, says Mats Arnehall, Chief Commercial Officer at Pricer.

The order value of approximately 50 MSEK includes the cost of Pricer Plaza until the end of 2027 and technical support, and will be included in Pricer’s order intake for the first quarter of 2024.

For further information, please contact:

Peter Ward, Country Manager for UK & Ireland, +44 736 826 03 43

Mats Arnehall, Chief Commercial Officer, +46 70-8108084

This information constitutes inside information that Pricer AB is obliged to make public pursuant to the EU Market Abuse Regulation 596/2014. The information was sent for publication, through the agency of the contact persons set out above, at the time stated by the Company’s news distributor, Cision, at the publication of this press release.

Every care has been taken in the translation of this document. In the event of discrepancies, the Swedish original will supersede the English translation.

About Pricer

Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit

About the East of England Co-op

The East of England Co-op is an independent retailer in East Anglia, with over 200 stores and branches across Norfolk, Suffolk, Essex, and Cambridgeshire. 

The East of England Co-op has been serving communities for over 150 years and is owned by its members – made up of customers, colleagues, and communities. It is independent of the Co-op Group and other regional co-operatives but run with the same co-operative principles.  


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